Truly Indian Unveils Vibrant Packaging Rebrand at Summer Fancy Food Show

A bold new look and clean-label recipes spotlight Truly Indian’s breakout in the US Market

Edison, NJ – June 2025 Indian cuisine is heating up across the country and Truly Indian is leading the charge with a vibrant new rebrand, set to debut at the Summer Fancy Food Show in NYC (June 29–July 1). As Indian cuisine becomes the second-fastest-growing global cuisine in the U.S.Truly Indian is doubling down on authenticity, flavor, and shelf appeal.

A Fresh Look, Rooted in India’s Street Food Culture

Truly Indian’s new packaging draws inspiration from the colorful hand-painted signs found throughout Indian streets and the warm energy of bustling family kitchens. The bold new look doesn’t just stand out—it tells a story. Since launching in 2024, the brand has expanded into over 1,300+ stores nationwide, delivering real Indian flavors with clean, simple ingredients. 

"This rebrand is about more than aesthetics— it’s cultural food ambassadorship at its best – bringing the vibrant Indian street food scene to life in every bite,” says Rasa Kumar, Senior Vice President. "We're making it easier than ever to bring home the flavors of India."

Authentic Indian & Clean Labels

At this year’s Fancy Food Show, attendees are invited to Booth #5658 to experience the full Truly Indian lineup:

• Handmade Frozen Samosas – Over 300,000 crafted fresh daily in India
• Certified Low-Glycemic Tandoori and Garlic Naans – Hand-crafted, authentic Tandoor clay oven baked
• Indian Street Wraps – India’s answer to the burrito
• Vegan Entrées – Coconut & cashew-based dairy alternatives for an authentic, better-for-you and ready in minutes
• Vegan Rice Entrées – Made with Indian aged-Basmati rice