New Cyrus O'Leary's Mini Cheesecakes Are A Big Win For In-Store Bakeries

Sara Lee Frozen Bakery, the leading maker of frozen baked goods, is making a big move in the mini dessert category with its launch of Cyrus O’Leary’s Mini Cheesecakes. Now available for grocery in-store bakeries nationwide, these perfectly portioned desserts come in three decadent flavors that are too good to share – but you can if you’re willing!

Cyrus O’Leary’s Mini Cheesecakes are available in three top-selling flavors:[1]

• Original Mini Cheesecake – This smooth and creamy cheesecake has a graham crumb crust and a crumbled graham topping.
• Salted Caramel Truffle Mini Cheesecake – A graham crumb crust is the base of this smooth and creamy cheesecake, topped with salted caramel and brownie pieces.
• Strawberry-Topped Mini Cheesecake – Real strawberry topping crowns this smooth and creamy cheesecake with a graham crumb crust.

“Our new Mini Cheesecakes are among our most indulgent innovations yet, featuring a lineup of popular flavors that appeal to today’s consumers,” said Kari Manze, marketing director, in-store bakery, at Sara Lee Frozen Bakery. “Made with premium, quality ingredients like whole milk and real cream cheese, these single-serve desserts make it easy for busy shoppers to treat themselves anywhere, anytime.”

With snacking playing a big role in consumers’ lives, more shoppers are embracing the “little treats” trend – taking time to enjoy small indulgences. According to Datassential, 89% of consumers indulge in small treats weekly.

The brand is leaning into this love for small indulgences with a campaign that’s just as cool as its cheesecakes. The “Whole Lotta Personality” campaign features the single-serve cheesecakes as a cast of irresistible characters that are full of attitude and flavor.