The Food Group Launches The Holiday GiftWraptor

TAMPA, FL, Dec. 2, 2024 – The holidays are all about giving back, and this year The Food Group, a premier food and beverage marketing firm, has cooked up something fun that also raises funds for a great cause.  Introducing the Holiday GiftWraptor, a revolutionary AI tool that wraps anything you can think of in customized food and beverage wrapping paper.  For every gift wrapped, The Food Group will make a donation to World Central Kitchen’s US hurricane relief efforts. 

“Many of our team members live in areas directly impacted by the recent hurricanes, and we wanted to partner with an organization that is truly making a difference,” said Mark Cotter, CEO of The Food Group. “World Central Kitchen activates on a moment’s notice to provide water and meals to communities impacted by natural disasters to help them get back on their feet.”

“Our superpower is the restaurant community. The funds raised by WCK allow us to provide clean drinking water and essential cooking resources while also supporting local restaurants and their teams to prepare nourishing meals for communities in need,” said Matt Tripsas, Director of Community Fundraising at World Central Kitchen.

 Get started wrapping by visiting The Holiday GiftWraptor and tell Wraptor what you would like wrapped and in what type of food or drink wrapping paper.  Once Wraptor is done, you can share your gift to the gallery and on social media. Wraptor will also tell you how much paper you saved by wrapping digitally.  There is no limit for how many gifts you can wrap – the more, the merrier.  So wrap that platypus in churros wrapping paper, or that Ferrari in gingerbread paper.  If you can think of it, Wraptor can wrap it.

About The Food Group

The Food Group is a premier full-service agency that blends foods and beverages with culture and marketing expertise to deliver powerful integrated ideas that feed our clients’ success. With over 50 years of building some of the world’s most iconic food and beverage brands and businesses, The Food Group is uniquely positioned to deliver a full suite of marketing, advertising, planning and public relations services designed to connect brands with people, buyers with sellers and sales with marketing. For more information, visit The Food Group website, or follow us on Facebook, LinkedIn, Twitter or Instagram.

About World Central Kitchen

Founded in 2010 by Chef Jose´ Andre´s, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served more than 400 million nourishing meals around the world. We know that good food provides not only nourishment, but also comfort and hope, especially in times of crisis.