The Famous Magnolia Bakery Launches Frozen-To-Thaw Banana Pudding

Product Description: This new line of frozen-to-thaw Banana Puddings is an airy, whipped frozen dessert that’s made with real bananas, naturally flavored, and do not melt when thawed from frozen in the refrigerator. 

Product Development: To bring this product to market, the Magnolia Bakery team worked for over three years to create a banana pudding that met the brand’s high product standards and met consumers' needs. Magnolia Bakery's fresh banana pudding sold worldwide cannot be frozen or kept for later because banana slices cannot be frozen and thawed without turning brown and changing texture. So the company innovated a new formulation, still using real bananas, but that allows the product to be frozen and thawed. The result: A banana pudding that brand fans and loyalists agree is delicious and can cycle between a freezer and refrigerator.

Size & Flavors: Available in three flavors in 14oz cups – Wafer Cookie Bits, Chocolatey Hazelnut Swirl, Red Velvet Cookie Bits. As of December 1, a 3oz version of Magnolia Bakery Banana Pudding - Wafer Cookie Bits will also be served onboard United Airlines’ domestic first-class meal program.

Additional Details: 

• Retail Partners: DoorDash, Wonder, Amazon Fresh, GoPuff, United Airlines, and in airports in partnership with OTG and WHSmith and more.