From Saucy to Serious: SER!OUS Bean Co Launches Organic Beans with Himalayan Pink Salt

MANITOWOC, WI – SER!OUS Bean Co makes no apologies for their unexpected, hard-hitting flavors, like Dr Pepper® Baked Beans, Carolina Gold BBQ Beans, Hot Honey Baked Beans, and Buckin’ Buffalo Black Beans. While the brand is serious about their sauces, they are even more so about “bean-ovation.”  

Launching this September, SER!OUS Bean Co’s newest line combines Himalayan pink salt with USDA organic Black Beans and Garbanzo Beans, with Red Kidney Beans and Pinto Bean varieties following later in the fall. All varieties are grown in the U.S. and are an excellent source of plant protein and fiber and are non-GMO. Because this line uses Himalayan pink salt, it is naturally lower in sodium versus traditional canned beans. 

“We wanted to launch this organic line for those who like to control the flavors and spices in their beans, as well as the salt and sugar in their bean dishes,” said Matt Voltoline, Director of Brand Marketing at SER!OUS Bean Co. “For those who want a culinary sauce made for them, and the convenience that this offers, consumers can choose one of the fearless flavors from our sauced line.” 

The use of Pink Himalayan Salt with USDA Organic beans is a novel offering in the category, making them on-trend and a year-round pantry essential. The global market for organic beans has been growing steadily in recent years, and organic beans are expected to be one of the fastest-growing segments of the organic food market. This is due to a several factors, including:

• Health benefits: Organic beans are a good source of nutrients like fiber, protein, iron, and folate, and are fat-free with only 110 calories per ½ cup serving.
• Label Transparency: They are free of GMOs, pesticides, and herbicides.
• Sustainability: Organic beans are a sustainable, plant-based protein alternative. 
• Affordability:  Beans are an affordable and versatile source of protein.

The beans are available for purchase at Schnucks supermarkets, and will also be available online at  Walmart.com and Amazon.com. 

About SER!OUS Bean Co

SER!OUS Bean Co is on a mission to get more people excited about beans. Launched in Fayetteville, Arkansas in 2015, SER!OUS Bean Co reimagines the bean category with premium ingredients that are cooked and flavored to perfection and can easily elevate any meal. Founders Matt Brown and Trey Taylor created the brand to bring energy and excitement to the bean category, making it easier and more convenient for consumers to get more beans in their diet. The company was acquired in 2018 by Manitowoc, Wisconsin-based Lakeside Foods, a family-owned food company with strong roots dating back to 1887. SER!OUS Bean Co naturally aligns with the Lakeside Foods purpose of enriching lives with wholesome food.