Little Spoon Unveils New Breakfast Offerings and Collaboration With Oatly

Little Spoon, the fastest-growing direct-to-consumer kids nutrition brand, continues to provide solutions for the modern parent with the launch of three new products and limited-edition collaboration with Oatly, the world’s original and largest oatmilk company, as an expansion to their breakfast offerings. The brand is responding to their recent consumer insights which revealed an 80% demand among customers for more nutritious and convenient breakfast options.

This expansion includes three easy-to-prepare meals ready in under 90 seconds – a Classic Breakfast Plate for toddlers and big kids, plus Pesto Eggs Biteables and Mini Classic Eggs + Sausage Biteables for early toddlers. 

• Classic Breakfast Plate – soft scrambled cage-free eggs and no-sugar added pork breakfast sausage paired with Little Spoon’s take on a classic hash brown featuring millet, sweet potato and carrot.. This breakfast has a whopping 14g of protein. 
• Pesto Eggs Biteable – ready to mash cage-free scrambled eggs topped with parmesan kale nut-free pesto for early flavor introduction. Offering 5g of protein and paired with soft diced apples and pinchable butternut squash cubes, this meal is built for transitioning-to-table foods. 
• Mini Classic Eggs + Sausage Biteable – a pinchable diner classic with 7g of protein, cage-free scrambled eggs + no sugar added pork sausage crumbles topped with cheddar cheese. Plus, sweet potato + pineapple for a sweet surprise for early eaters. 

In addition, Little Spoon will be unveiling two exclusive overnight oat smoothies in collaboration with Oatly later this month. Launching on June 25, the Little Spoon x Oatly Overnight Oats Smoothies will be available in two flavors, Apple Cinnamon Swirl + Peach Berry Bliss. Packed with 6g of whole grains and made with Oatly Oatmilk, these limited run Smoothies ensure a nutritious and satisfying non-dairy snack to fill up your little at snacktime. 

Little Spoon continues to be a trailblazer in the kids food category, aiming to revolutionize not just what convenient options are available for modern families but how to make each eating stage more fun, carefree and easy.  These meals and smoothies simplify a hectic time of day for busy families without compromising quality or nutrition which is why all the new offerings are non-GMO, free of common allergens, made with high-quality ingredients and gluten free. The launch of the Pesto Eggs Biteable and Mini Classic Eggs + Sausage Biteable meals also marks the first time Little Spoon has expanded its 5x sold out, award-winning Biteables line since launch. 

“These new meals truly capture what Little Spoon is all about,” said Angela Vranich, Co-Founder and Chief Product Officer at Little Spoon. “We heard the call from our customers: mornings needed to be made easier and healthier. We’ve created these breakfasts to bring joy back to the start of the day, ensuring kids get nutritious meals without the stress. We’re inviting families to eliminate hectic mornings and bring back the fun with our original breakfast song, Sunny Side, to help ensure the start of the day is special.” 

The launch of the new breakfast items are the catalyst to the brand’s 'Start on the Sunny Side' campaign, which includes the release of an original breakfast song in collaboration with viral music artist Fulton Lee and co-branded baby + kid loungewear with premium kids brand, Rosewood - the label. 

Little Spoon’s new breakfast offerings start at $6.49 and are available for purchase at LittleSpoon.com. For additional information, please visit Little Spoon’s website and follow @littlespoon on Instagram.

About Little Spoon

Little Spoon is the leading direct-to-consumer kid’s food brand on a mission to make parents' lives easier, and kids healthier through high-quality, accessible feeding solutions from baby’s first bites through the big kid years. Little Spoon is conveniently delivering the future of kid’s food right to parent’s doorsteps with integrated products that age with your child through a portfolio of freshly-made baby food, early finger foods, toddler + big kid meals, and snacks that meet the modern standard on quality, nutrition and value.  Since launch, the company has delivered more than 50 million meals, helping to simplify the lives of hundreds of thousands of parents across the US. With more than 90% of new parents identifying as millennials, Little Spoon and its community platform, Is This Normal, are here to disrupt the +$100B children's health and wellness market, offering modern solutions, trusted resources, and a new way to connect with a network of parents just like you. Learn more at LittleSpoon.com and IsThisNormal.co, or find Little Spoon on Instagram at @LittleSpoon.