Low and Slow Snacks Hires former Dot’s Pretzels and Hershey Executive Randy Kruse as New VP of Sales to Accelerate National Growth

DALLAS, Texas-- “We’re like a barbecue joint who smokes chips instead of meat.”

Started in Texas and made by burning real hickory wood, Low and Slow is the first-ever line of authentically smoked BBQ chips. The result? Opening a bag of Low and Slow smells like opening the hood to your backyard smoker, or walking into your favorite BBQ joint, an experience no other BBQ chip has ever delivered.

Launched at select retailers in July of 2023, the brand has been picking up steam and is now sold in 5 states including Texas, Wisconsin, Louisiana, North Carolina and Michigan. Expansion into Missouri, Tennessee, Montana and other states is on the horizon this summer. The appointment of Randy Kruse to oversee all sales and distribution efforts for the company will undoubtedly help grow the brands’ reach and get smoked chips into the hands of BBQ lovers across the country.

“Hiring someone like Randy, who has over 30 years of salty snack sales experience including a storied run as one of the first sales team members at Dot’s Pretzels, is a huge win for the company,” said Jared Drinkwater, Co-Founder and CEO of Low and Slow Snacks. “Landing such an accomplished and seasoned industry veteran further validates the potential of our unique and proprietary platform to smoke snack food at scale and I couldn’t be more excited to have him join the team.”

“I’ve had the privilege of working for some of the most iconic snack brands in the world over the course of my career, including an amazing run from the beginning at Dot’s Pretzels,” said Kruse. “That said, I have never tasted such a unique product with as much universal appeal as I’ve seen early on with Low and Slow. While the opportunity to help grow a brand entrenched in the BBQ world with good people was appealing, at the end of the day the quality of the product is what sold me on joining. I have no doubt Low and Slow can become one of the most recognizable BBQ brands in America.

Down the road, Low and Slow plans to bring many more snacks to market. “We’ve smoked every salty snack on the planet,” said Drinkwater, “and they’re all delicious.” First up is a Hickory Smoked BBQ Cheese Puff, which should hit stores early this fall. 

About Low and Slow Snacks

What started out as a crazy idea after dinner between great friends became an overnight obsession to create the first and only authentic BBQ Snack food brand. Why? Pretty simple, we love BBQ. The aroma, the smoky taste and everything else that makes your mouth water just thinking about it. Which is why we smoke all our products with real hickory wood, and real smoke, and then cover it with our secret rubs that took years to get right. Because unlike all the other "BBQ" snacks out there, we believe the only respectable way to make BBQ anything is to smoke it Low and Slow.