Tara Bosch: Crunching the Numbers Again
Some founders spend the rest of their careers trying to live up to one big exit. Tara Bosch decided to start over. Six years after selling SmartSweets in a $360 million deal that helped create the better-for-you candy aisle, she’s back with Snackish, betting that potato chips are ready for the same kind of disruption. But Bosch isn’t just launching another better-for-you snack. She’s building a vertically integrated business from the ground up, investing the proceeds from her first company into a proprietary manufacturing facility, assembling an all-female leadership team stocked with industry veterans, and landing nationwide distribution at Target from day one. That’s a level of conviction few founders – even successful ones – are willing to make.