Peter McGuinness: Snacking’s Next Disruptor
Peter McGuinness has already left a major mark on the packaged food industry, from his recent tenure as leading plant-protein purveyor Impossible Foods to his decade climbing the ranks at Chobani. Now, he’s turning his attention to creating a healthy snacking powerhouse in his new role as the CEO of Bel North America. Just months into the role, McGuinness signaled his ambitions by acquiring Brainiac and Little Brainiac, expanding Bel’s portfolio beyond cheese into the fast-growing better-for-you kids snack space. Pair those brands with GoGo squeeZ and newer innovations like SlymeZ, and it’s clear McGuinness isn’t interested in simply managing an established dairy business. Bel’s next chapter will be defined less by what consumers have always expected from the company and more by where the snack aisle is headed next.