Elly Truesdell: Similar Decisions, Better Payout
First she was the discovery leader for Whole Foods, able to have a healthy role in a brand’s future. Now she’s an investor, able to have a healthy role — and a hefty stake — in a brand’s future. Elly Truesdell has broken new ground in her still-young career, going from grocer to investor to raising her own venture capital fund, and it’s paid off – she’s backing apparent winners like Mid-Day Squares, Actual Veggies, Vista Hermosa, Bachan’s and more. Big exits for Bachan’s and pet food brand Made By Nacho mean that when New Fare heads back out for its next fund, the raise is going to be high-impact, indeed.