Cara Sylvester: An Emerging Brand Bullseye
Better-for-you emerging brands flooded Target’s shelves this year and Cara Sylvester is the person pushing even more toward the bullseye. More than 18 years ago, Sylvester got her start in the then big-box retailer’s brand new grocery business. Since moving up the ranks and taking on the title of chief merchandising officer, she has led the mass retailer’s food-forward growth vision as it works to redefine itself as a grocery destination. Is it working? As the more than 3,000 new brands who have refreshed the retailer’s shelves so far this year. With a consumer base spanning, well, the masses, Sylvester holds the key to making a brand both relevant and accessible in the modern era where natural, clean label products have become table stakes.