Brad Charron: The Re-Founder Playbook
Building a startup is hard. Rebuilding one might be even harder. Since taking over a struggling ALOHA as its self-described “re-founder” in 2017, Charron has transformed the plant-based nutrition company into a profitable, employee-owned business with more than $100 million in annual sales. He did it by making the kinds of decisions many leaders avoid – overhauling the product lineup, tightening operations and rebuilding the business from the inside out while preserving the mission that attracted consumers in the first place. Along the way, ALOHA has become a Certified B Corp, a climate-neutral brand, and a case study in how purpose and profitability can reinforce one another rather than compete. Charron’s become one of the industry’s leading voices on what it actually takes to diagnose, repair and scale a consumer brand. Plenty of founders know how to launch businesses. Charron has shown there’s just as much value in knowing how to save one.