Bill Shen: The Second-Act Advocate
Sometimes a little misdirection leads you to the right place. Such was the case for Bill Shen, who departed his well-respected practice as an investor at PE firm Encore Consumer Capital in 2019 for a job investing in services business with another fund. After three years, it became clear to him: CPG is in his heart. Since then, he’s co-founded one business, and more importantly, started a one-man angel investment and advisory firm that sees him working as a director or advisor to brands like Hodo, SIMPLi, Sun Noodle, Mason Dixie, DeeBee’s Organics, Laoban and more. Shen’s experience and clear love for founders and for brands that have strong social grounding have made him an in-demand sounding board and advocate in his second act in CPG.