Ari Raz: Catalyzing the Cult
Some CEOs are hired to preserve momentum. Ari Raz seems to specialize in creating it. After helping build Once Upon a Farm from an ambitious refrigerated baby food startup into a national brand, Raz took on a very different challenge: scaling The Coconut Cult without diluting the quirky personality and product obsession that made consumers love it in the first place. Under his leadership, the probiotic coconut yogurt brand has expanded into major retailers including Whole Foods, Target, and Sprouts, while maintaining the kind of fan base most packaged food companies can only dream about. As gut health has moved from niche wellness trend to mainstream consumer priority, Raz has shown that functional foods don’t have to sacrifice flavor, fun or authenticity to reach a broader audience.