NOSH Live Winter 2023: The Immi Story From Inception to Investment

Navigating how to raise capital in today’s economic climate is no doubt one of the biggest challenges currently plaguing countless emerging CPG brands, and one of the primary topics explored during NOSH Live Winter 2023, which took place on November 30 and December 1 in Marina Del Rey, California.

In this video replay from the event, Kevin Lee, co-founder of plant-based ramen startup Immi, details how he made the jump from bootstrapping the company to closing a $3.8 million seed round in 2021 and a $10 million Series A round earlier this year. According to Lee, having a background in venture capital helped him know how to successfully negotiate and “play that FOMO game.”