Watch: How AYO Foods Is Bringing West African Flavors To Every Store Aisle

AYO Foods is looking to bring the flavors of West Africa to every aisle while prioritizing the expansion of its frozen set to enable user-friendly experience when consumers try its recipes. In this video, recorded at Natural Products Expo East 2022, AYO co-founder Perteet Spencer talks about how her and her husband Fredrick built the brick-and-mortar focused brand during the pandemic, used chef partnerships to “telegraph taste” and why AYO’s growth strategy focuses more on flavors than format.