Watch: Baking Category Close-Up, Product Showcase
During the Product Showcase portion of this month’s Category Close-Up, we’re talking with innovative baking brands about the news, trends and product strategies that are currently shaping this evolving category.
During yesterday’s Expert Analysis, our panel of industry authorities discussed the consumer behaviors, investment activity and retailer attitudes that are impacting the baking set. Now, we’re hearing from the brands. In this episode, NOSH editor Carol Ortenberg and reporter Erin Cabrey interview executives and brand leaders from companies producing baking mixes, flours and decorations like sprinkles and frosting — discussing individual company strategy and how changes within the category affect new product development and marketing.
During the Product Showcase you’ll hear about the latest innovations and updates from brands including:
- Miss Jones Baking Co.
- Supernatural
- Meli’s Cookies
- King Arthur Baking
- Renewal Mill
- Hearthy Foods
Retailers, investors and other industry executives can learn more about a wide range of brands and products by accessing our Category Closeup: Digital Download — a collection of digital images and sales sheets from baking companies.
If you’d like to find out how to profitably dive into the baking set, as well as access all of our two-part Category Close-Ups, subscribe today.
