NOSH Presents: Embracing Innovation & Design with Scott Friedmann of Acid League
In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, speaks with Scott Freidmann, CEO and co-founder of beverage and condiment brand Acid League. Having recently closed a multi-million dollar round of capital for the brand, in this discussion Friedmann shares how the company’s emphasis on innovation and design has played a role in its success.
In this episode, Friedmann shares:
- How both brick-and-mortar and online sales channels can be symbiotic, while still utilizing distinct strategies.
- When design should enter the R&D process.
- How companies can work to create a platform of products and with an eye to the future while still supporting what the existing products they have in market.
- How to use design and innovation as tools, yet while still in a balanced fashion.
Watch the full video above.
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About Market Share
On Market Share, members of the NOSH staff will sit down with leading executives and thought leaders to discuss key food industry news, ideas, and trends, giving viewers a look at the factors that lead to success or failure in the business.
About NOSH
NOSH is the leading source for informed, comprehensive coverage and context for the growing community of businesses with Natural, Organic, Sustainable, and Healthy packaged food. As the food-focused extension of BevNET.com, NOSH offers products in a variety of media that reaches engaged brands, retailers, investors, distributors, suppliers, and service providers.
