Elevator Talk: Kips Plans to Turn More Snackers Onto Kale Chips
Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.
Nadeem Srouji is the founder and CEO of Kips, the maker of dehydrated kale chips seasoned with flavorful spices and ingredients. The company is looking to expand beyond kale chip consumers, reaching the average snacker through farmers’ markets, bars and coffee shops, as well as offering options for vegan, keto and gluten-free eaters. The company first launched in the Middle East three years ago, then in the U.S., and more recently has acquired equipment that will allow them to increase U.S. production. Srouji is looking for an investor that recognizes the potential to transform traditional snackers into healthy kale chip consumers.
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