Felix Jams Releases New Antioxidant Rich, “Superberry” Flavors

Press Release Nov. 20, 2015 at 12:13 PM

BLOOMFIELD, N.J., Nov. 12, 2015 /PRNewswire/ — Try a new twist on turkey. Get a fresh take on baked ham. Or savor it with cheese or waffles. Felix Lingonberries, the leading lingonberry jam in Sweden and the U.S.A, introduces new Lingonberries with Blueberries and Lingonberries with Ginger, to add an appealing flavor to sweet or savory meals.

As familiar as Volvo, IKEA and Swedish meatballs, Felix has been bringing Swedish lingonberries to the American palate for over 50 years, and was recommended on the Doctor Oz Show as a super fruit with antioxidant benefits. This small red berry has been picked and enjoyed since Viking times. Its piquant sweet and tart flavor makes it as unique as it is delicious. Felix jams are made of simple ingredients: wild lingonberries — many handpicked — pure sugar and fresh water, in a time-tested recipe. Because many Swedes are accustomed to picking their own wild berries, an unusually high standard is required for jams to succeed in Sweden, and Felix is the number one choice.

Now American consumers can enjoy two new lingonberry flavors:

Felix Lingonberry with Blueberry is a combination of two classic wild berries to make a delicious, well-rounded jam that’s perfect as a topping on pancakes or waffles and hot cereals.
Felix Lingonberry with Ginger goes perfectly with mature hard cheeses or soft white cheeses, or as a distinctive, spicy-sweet condiment with roast turkey or baked ham.

Lingonberry jam is traditionally served with game meats, meatballs, herring, pancakes, yogurt and breakfast porridges like oatmeal. It is also delicious with salty cheeses such as Roquefort and Chevre. The Lingon plant is a small bush, 4 – 15 inches high that grows in the vast pine forests, which thrive almost everywhere in Sweden. Lingon is one of the so-called “superberries” and is naturally rich in antioxidants.

Felix Lingonberry Jams are available across the USA at a suggested retail price of $5.99 for 10 ounces and $7.49 for 14.5 ounces.

Felix Jams, imported to the US by World Finer Foods, has been bringing Swedish lingonberries to the American palate for over 50 years. Simple ingredients – fine handpicked berries, pure sugar and fresh water for a delicious taste– have made the product the best-selling lingonberry jam in Sweden and the U.S.A.