Josephine Antoci: Can’t Spell Erewhon without H-E-R
Josephine Antoci, the president and co-owner of Erewhon, is described by those in the know as the “chief tastemaker” at the seminal grocery innovator. Widely viewed as the merchandiser to husband Tony’s public CEO role, Josephine sets the tone for retail and buying decisions across the company’s 12 stores, which she helped build from the first one they acquired, in 2011. Want to get your ingredient into one of those much-Instagrammed celebrity smoothies? Want to break into the shelf set in the hopes of becoming the darling of the L.A. elite? You’re ultimately playing on Josephine’s turf. A former distributor, she’s the quiet leader of this impactful cultural force.