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The visual element of a brand is the first and, perhaps, the most important way to connect with a critical mass of consumers. And the most effective visual design is built on understanding not only the nature of one’s product, but the audience to whom it is targeting, according to Ian McLean, the founder of McLean Design.

The upcoming Manhattan edition of BevNET Live will feature a special edition of Beverage School. The program, which will be free and open to qualified BevNET Live registrants, will be held on Monday, June 3, the day before the opening of BevNET Live, which takes place on June 4 and 5.

For a growing beverage brand, the development and execution of a public relations and marketing strategy is critical to getting the door with retailers and establishing a loyal consumer following.

Navigating the process to achieve organic certification can be expensive, complex and time-consuming. As such, it is extremely important to understand the sourcing requirements and labeling directives necessary to market an organic product.

BevNET is pleased to announce that the final agenda for Beverage School in Chicago is now available for viewing.

As much of the recent litigation against beverage companies revolves around misleading statements in the branding or labeling of a product, marketers need to be keenly aware of the hot-button phrases or words that are often cited in these lawsuits.

BevNET’s Beverage School is announcing that it will be hosting a live, one-day intensive introduction to the beverage business for aspiring entrepreneurs in Chicago on Wednesday, April 10 at the Greenhouse Loft, 2545 West Diversey in Chicago.

You’ve a got a great new product, and you think it’s ready for distribution. But how does your brand find its way into a distributor’s portfolio?

At BevNET Live Winter 12, Bobbi Leahy, the Director of Sales, West, SPINS presented a series of current trends in the health and wellness beverage market, enabling attendees to gauge the positioning and progress of their respective brands.

For many companies, monitoring trends with the darn kids these days is a futile effort. For others, like the winners of the 2012 Cass Awards, it’s a significant marketing opportunity.