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At Natural Products Expo West, exhibitors are slated to unveil a spate of new snacks spanning protein bars, cookies, potato chips, chocolate and more. Here’s a taste of the latest launches on display throughout the trade show floor.

The annual Natural Products Expo West trade show happens this week and the podcast team gathers to discuss what they are looking out for at this year’s show.

To help you prepare for a full week of firsts and to best tackle the show fueled by new food and beverage discoveries, we’ve gathered up some insight on five first-time exhibitors to check out.

A slow and steady growth strategy is Dress It Up Dressing’s secret sauce as it works to capture the “sleepy” salad dressing category, said founder and CEO Sophia Maroon.

Supergut has a new CEO, former Vital Proteins CEO Tracey Warner Halama, as founder Marc Washington moves into an executive chairman role. The company also closed a new investment round led by Full Frame Growth Partners.

Launching at Expo West this week is Wild Fox Foods, a new seed oil-free snack brand from the founders of Kevin’s Natural Foods.

Presence Marketing, a natural products brokerage firm that grew out of its Chicagoland founding in 1990 to become the largest independent sales and marketing organization in its channel, has been bought by PLTFRM, a multi-channel sales, marketing, and investment company.

A decade ago, direct-to-consumer meal kit subscription services like Blue Apron and HelloFresh had blanketed the market with a strong pitch to consumers centering on convenience, wellness and quality ready-to-cook food they could have shipped to their doorsteps. During the pandemic, many of these brands saw big lifts and even bigger valuations as consumers stuck at home decided to try their hand at home cooking.

In this week’s notable new products roundup, Gopuff teams up with Tom Brady to launch a line of vegan fruit snacks, GoodPop uses the force with Lucasfilm, and McCain Foods seeks to drive consumer awareness around regenerative farming.

Bone broth innovator Kettle & Fire secured a $43 million secondary buyout led by Colter Ventures, the company announced today, marking the start of a new strategic partnership to help fuel the brand’s next stage of growth.