Headlines

New Barn Organics didn’t buy the farm, it sold it.. The company revealed today it had sold its assets to egg producer NestFresh earlier this quarter. It’s a move that will allow the two companies to offer retailers — and consumers — a larger suite of fresh items and allow New Barn’s shareholders to continue to hopefully see a greater financial upside.

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Bread & Table, the parent company of Virginia-based roaster and retailer Grit Coffee, has acquired specialty coffee brewer Snowing In Space.

The e-commerce grocery channel rapidly expanded home delivery options last year as the world entered pandemic lockdowns. As those restrictions start to lift, Instacart doesn’t want to let go of its gains: the company is launching a new Priority Delivery feature that promises to deliver groceries in as fast as 30 minutes.

With the summer months approaching, brands are gearing up for warm weather and school vacations with frozen offerings like Tillamook’s new custard line and kid-friendly on-the-go snacks from Hippeas and LesserEvil. Check out the gallery for May’s notable new product launches, including new granolas from 88 Acres and Purely Elizabeth and protein bars from No Cow, Lovely Day and Obvi.

Over the weekend meat producer JBS USA announced it had been the target of a cyber security attack with some of the servers supporting its North American and Australian businesses being taken offline. Over the past year meat supply chains have already been strained by the Covid-19 pandemic, so the cost of yet another interruption may be high, particularly for meat snack brands where margin has already been a struggle.

Lezlie Karls Saltarelli, Nick Saltarelli and Jake Karls, the co-founders of Mid-Day Squares, a brand of hybrid chocolate and protein bars, spoke about how the company has achieved its rapid start, the keys to its unique and compelling social strategy, how consistent communication with the brand’s consumers gave the brand a solid foundation on which to build and why a business therapist has been vital to their development.

Whether it’s taste or growing costs, consumers have long had to consider sacrifices in order to protect the environment. Now a brand is sacrificing precious label space for the same goal, even minimizing its own brand name and other front-of-pack callouts to promote sustainability. With its bold new packaging for its plant-based burger hitting retailers this month, alt-protein brand Tofurky is effectively putting its branding on the line to ask sustainability-minded consumers to take the next step beyond plant-based purchases, encouraging environmental advocacy through civic engagement.

Iowa-based BLK & Bold Coffee has announced a multi-year partnership with the National Basketball Association (NBA) to support the company’s “5% For Our Youth” charitable initiative through the release of a new roast, called The Warm Up.

In this week’s Checkout, keto-friendly bar brand Keto Krisp closes a funding round and adds an RXBAR alum to its team; Instacart charts international expansion and looks back at shopper trends over the past year; and Whole Foods releases its first ever plant-based trend predictions.