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In this week’s notable new products roundup, 5-Hour Energy unveils its caffeinated BBQ sauce, Oat Haus teams up with Ambitious Kitchen, and Fx Chocolate expands its portfolio of protein supplement bars.

Ultra-processed food – the often vilified, rarely defined food category – remains a hot button issue among better-for-you food industry proponents, market researchers and federal regulators. Let’s take a look at the sentiments currently dominating this discussion.

The Simply Good Foods Company reported “slightly better than expected” gross margin and sales growth from the Atkins and Quest Nutrition brands in Q3 amid onboarding the company’s newest brand, OWYN.

During the Wall Street Journal Global Food Forum this week, speakers ranged from government officials to private sector executives and investors who provided a bird’s eye view into key trends and the industry’s response. From our notes, here are some highlights.

On this episode of CPG Week, the team talks about what was seen and tasted at the Summer Fancy Food Show as well Curaleaf’s move into hemp and the uphill battle for functional beverage ingredient kava.

Also in this issue: why ultra-processed foods are making mass headlines, is this the end of the sub-$100 cookout, The Simply Good Food Company earnings recap and Swander Pace invests in Inovata Foods.

We’re still catching our breath – and digesting so many delicious bites – from the Specialty Food Association’s Summer Fancy Food Show earlier this week in New York. Here’s another round of trends and notable new products at the event.

General Mills’ Q4 sales decline reflects the company’s struggles with lower volumes and retailer inventory reductions as well as a drop in demand among value-oriented shoppers.

Also in this issue: how Amia is working to build a migraine-trigger-free food market, General Mills posts Q4 earnings, FDA warns Bimbo Bakeries over allergen labeling and more.

Better-for-you bread is baking up to be big business. Today, Hero Bread announced the closing of a $21 million funding round co-led by Cleveland Avenue, DNS Capital and Composite Ventures.