Headlines

Protein bar maker Mezcla is unveiling new branding as it enters its next phase of growth following a recent funding round that brings its total backing to more than $8 million. Additionally, the plant-based bars, which feature a puff-crispy texture, are rolling out to more retail shelves by year-end.

PepsiCo, Inc. announced this morning it has entered into a definitive agreement to acquire Siete Foods for $1.2 billion. The transaction is expected to close in the first half of 2025, pending regulatory approval and customary closing conditions.

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Hot on the heels of its second birthday, Issei is bringing its better-for-you mochi gummies to the global aisle of 141 Target locations nationwide. The new retail partnership brings the brand’s total distribution footprint to over 2,500 doors nationwide as it forecasts achieving profitability next year.

Big Picture Foods announced today it has been acquired by the Atalanta Corp. for an undisclosed sum.

Dave’s Killer Bread will have to face accusations that it’s “Good Seed” and “21 Whole Grain” breads deceive consumers about their protein content after a California federal judge recently moved to certify the class.

Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.

Earlier last week, The J.M. Smucker Company filed a lawsuit against crustless sandwich producer Chubby Snacks, accusing the startup of false advertising, trademark violations and disparagement in “years of advertising designed to tarnish the name and reputation” of Smucker’s competing Uncrustables brand.

In this week’s notable new products roundup, Jelly Belly evokes nostalgia through two new collaborations with toy giant Mattel, Belgian Boys makes its first foray into the grab-and-go category and Brooklyn Beckham – the eldest child of David and Victoria Beckham – enters the food and beverage world with his new hot sauce brand.

The frozen smoothie category has evolved since pandemic lockdowns with consumers demanding more convenience and functionality blended together and packaged at a price accessible to mass channel shoppers.