Ithaca Hummus Debuts Jalapeno Lime Hummus and French Onion Hummus at Natural Products Expo West
ANAHEIM, Calif.— Ithaca Hummus, the brand crafting crave-worthy dips with minimal ingredients and maximum flavor, will showcase its new Jalapeno Lime and French Onion Hummus at Natural Products Expo West 2024, booth #N342. Both products were designed as part of the brand’s strategy to drive higher frequency and occasions for the category with mainstream, popular flavor profiles.
“Ithaca is changing hummus from seasonal to an everyday category by continuing to innovate with unique and exciting flavors that inspire daily use among our highly loyal and growing fan base,” said Chris Kirby, CEO and Founder of Ithaca Hummus. “Our consumers buy hummus at twice the rate of the average shopper in the category, according to a recent numerator study. We own taste and quality in the minds of our fans, and we continue to meet their expectations with the launch of Jalapeno Lime and French Onion Hummus.”
New flavor details include:
- French Onion Hummus: The brand’s homage to the timeless classic that’s been at the center of family gatherings and holiday parties since forever. A vibrant spin on a classic party dip, this smooth, creamy hummus is carefully crafted with real onion, garlic and shallots, and bursting with sweet umami flavor. Set this next to the ruffled potato chips and watch as your relative’s taste in disbelief when they find out it’s hummus. We won’t tell them its plant-based if you don’t.
- Jalapeno Lime Hummus: Every now and then, the universe conspires to create something truly remarkable, today it’s a holy trinity of flavors that have united in harmony. Ithaca Jalapeno Lime Hummus combines the spicy kick of jalapeños, the invigorating tang of lime, and the irresistible chickpea goodness we know you’re already obsessed with. If spicy and fresh is your thing, this flavor will have you swooning, dip after dip. Liven up your avocado toast, add some gusto to your veggie plate, or go on rogue by adding to your favorite burrito.
As part of Ithaca’s brand wide, first in the category commitment, French Onion and Jalapeño Lime have been certified Glyphosate Residue Free by the Detox Project. Also, in accordance with the brand’s quality standards, the new flavors are free from all preservatives, stabilizers, additives, and unnatural ingredients of any kind.
Both flavors will be available at Whole Foods Market locations nationwide, with the exception of the Midwest and Southwest regions for Jalapeno Lime, with an SRP of $5.49-$5.99.
About Ithaca Hummus
Created in 2013 by chef, Chris Kirby, Ithaca started as a stand at the Ithaca Farmer’s Market and quickly grew to become the fastest growing hummus brand in America. Ithaca is made using quality, real-food ingredients and uses High Pressure Processing to keep the ingredients fresh and full of nutrients. The brand offers nine chef-inspired hummus varieties that each showcase bold, intense flavors – Lemon Garlic, Lemon Dill, Classic, Lemon Beet, Roasted Red Pepper, Kalamata Olive, Buffalo Ranch, Everyone Bagel, and Grillo’s Pickles – and Fresh Salsas in Mild, Medium and Hot. Ithaca can be found in over 8,200 stores nationwide in a variety of premium, natural and conventional retailers such as Wegman’s, Whole Foods, Publix, Sprouts Farmers Market, Stop and Shop, Hannaford, Market Basket, Erewhon, Gelson’s and more.
For More Information:
https://ithacahummus.com/
