Blackbird Foods Reveals Refreshed Pepperoni Pizza With Beyond Meat and New Packaging
NEW YORK, N.Y.— Blackbird Foods, the brand founded by chefs with hand-tossed frozen pizzas made from plant-based ingredients announces a new Pepperoni Pizza made with Beyond Pepperoni from Beyond Meat, a leading plant-based meat company. Blackbird originally launched Pepperoni Pizza in early 2022 and the brand is excited to take it up another notch with the debut of the new recipe.
The new Pepperoni Pizza has everything that fans love about the original pie, but now with Beyond Meat’s meaty plant-based pepperoni. With a New York-style hand-tossed crust made from overnight rising dough, this Pepperoni Pizza tastes like it has been delivered straight from your favorite pizzeria. The Beyond Pepperoni® slices are deliciously savory and have a mouth-watering flavor while the edges are perfectly crispy. The pizza has a quick baking time of only eight minutes, making it your new meal of choice during the busy holiday season and leading up to the Super Bowl. The new pepperoni pizza is also non GMO and dairy free, using all plant-based ingredients. Starting in early November, the pizza can be found on shelves in stores across the country including The Fresh Market, Central Market, Earthfare, and select regions of Whole Foods.
Blackbird’s CEO, Emanuel Storch, says that the inclusion of Beyond Meat is exciting and shows unity within the plant-based community. “I’m particularly excited about the addition of Beyond Meat’s innovative plant-based pepperoni to our pizza line. Beyond Pepperoni tastes absolutely delicious, and we think consumers will be blown away when they try it,” says Storch.
“Pepperoni is one of the most popular pizza toppings, and we’re proud to provide Blackbird with a delicious, plant-based version that delivers the taste and texture of traditional pepperoni, with nutritional and environmental benefits of plant-based meat,” said Shira Zackai, Head of Global Communications at Beyond Meat.
This update also brings new, bright and bold magenta packaging. This fresh look is eye-catching and will stand out on the shelf next to Blackbird’s other pizza varieties. The beautiful magenta shade is a familiar color to the Blackbird family as it is the same color as their Korean BBQ Wings packaging. In 2021, Blackbird rebranded from natural and neutral themed packaging to bright and colorful packaging. The rebrand has helped Blackbird products to stand out on retail shelves. Since the rebrand, Blackbird has become one of the fastest growing frozen pizza brands according to September 2023 SPINS data.
Blackbird is looking forward to fans of both Blackbird and Beyond trying the refreshed Pepperoni Pizza made with Beyond Pepperoni when it rolls out in stores in November 2023 with an SRP of $9.99.
About Blackbird Foods
Founded by chefs, Blackbird Foods makes NY-style frozen pizzas and meat made from plants. Since launching in 2020, Blackbird has expanded its retail line to include six hand-tossed frozen pizzas (Supreme, Margherita, BBQ Chick’n, Kale & Mushroom, Pepperoni, Buffalo), four varieties of seitan, and now a line of WINGS. All of Blackbird’s products are made from plants with simple and fresh ingredients. They are available in over 2,600 retailers nationwide including several markets of Whole Foods, Target, and Sprouts.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0 mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of June 2023, Beyond Meat branded products were available at approximately 190,000 retail and foodservice outlets in over 75 countries worldwide.
For More Information:
https://www.blackbirdfoods.com
