Super Lucky Elephant Debuts Three New Products and Fresh Look for Portfolio of Dry and Ready-To-Eat Rice

Oakland, Calif.–  Super Lucky Elephant, the purveyor of authentic, premium grains from around the world, today unveiled a clean and modern new look for its best-selling Thai Hom Mali Jasmine Rice, Ready-To-Eat Jasmine Rice and Ready-To-Eat Coconut Jasmine Rice, in addition to three new products. Reinforcing the company’s mission to bring rich cultures from around the world to your kitchen, the new products include Ready-to-Eat Black Rice, Ready-to-Eat Lemongrass Rice, and Dry Basmati Rice.

Well-known for its beloved Thai Hom Mali Jasmine Rice, Super Lucky Elephant’s expanded lineup of global grains makes it easy for anyone to create deliciously inspired and authentic meals at home. The new packaging also makes it easier to spot the trusted elephant on the front of each bag, while creating an attractive brand block on shelf.

“For years, we’ve been committed to producing premium, quality-tested Thai Hom Mali rice from Thailand,” said Robin Herman, VP of Brand at Otis McAllister, the parent company of Super Lucky Elephant. “We wanted to evolve and reach beyond our Thai roots by delivering other international options. This expansion brings a fresh new look and feel that will take consumers on a culinary journey from the comfort of their own kitchens, whether as a main or a side. At the same time, we will celebrate the diverse cultures that our company, people and products represent.”

Super Lucky Elephant dry and ready-to-eat rice are perfect for lunches, dinners and entertaining, in a variety of main and side dish recipes. All of the aromatic varieties are BPA-free and gluten-free. New product details include:

• Ready-To-Eat Lemongrass Rice – a brown rice from Thailand with a hint of Lemongrass, that finishes with a buttery kick. Ready in 90 seconds. Available in 8.5 oz. pouch.
• Ready-To-Eat Black Rice – gaining its purplish color from anthocyanin, a pigment often found in food of similar shades, this “forbidden” rice is full of nutrients, antioxidants and other health benefits. Ready in 90 seconds. Available in 8.5 oz. pouch.
• Dry Basmati Rice – a traditional long grain rice option perfect for a variety of recipes. Available in two- and five-pound bags.

Super Lucky Elephant Ready-To Eat Lemongrass Rice and Ready-To-Eat Black Rice will begin shipping to retailers in Jan. 2021, while the Dry Basmati Rice will be on shelf in Jan. 2021. The company’s existing products, Dry Thai Hom Mali Jasmine Rice, Ready-To-Eat Jasmine Rice and Ready-To-Eat Coconut Jasmine are available now at Walmart and select natural retailers and grocery stores nationwide including Jewel, Giant and more. F

About Super Lucky Elephant

Super Lucky Elephant is the purveyor of authentic, premium grains from around the world. With an aromatic smell and superior taste, the brand brings rich cultures from around the world to your kitchen, setting the table for authentic moments with friends and family. Available in dry and ready-to-eat versions, these rice options serve as the perfect main or side for any easy-to-make international meals. All Super Lucky Elephant rice options are BPA-free and gluten-free. The brand’s Thai Hom Mali Jasmine Rice is Non-GMO Project Verified and carries the green seal from the government of Thailand’s Department of Foreign Trade. The brand operates by the commitment to social sustainability set forth by its parent company, Otis McAllister. With more than 100 years of trading experience, the family of companies care for the planet and the workers that help bring whole, healthy grains to your kitchen, making environmentally and socially responsible choices at every step along the supply chain. Super Lucky Elephant rice can be found at retailers nationwide including Walmart and select natural retailers and grocery stores nationwide including Publix, H-E-B, Safeway, Ralphs, Giant, ShopRite and more.. To learn more about Super Lucky Elephant, visit www.superluckyelephantrice.com, or follow the brand on Instagram (@superluckyelephant) and Facebook (@superluckyelephantrice).

For More Information:
https://www.superluckyelephantrice.com/