Red Boat Fish Sauce Launches First-Ever Instant Nuoc Cham
LOS ANGELES– Red Boat Fish Sauce’s founder, Cuong Pham, is excited to add a new product to the brand’s stellar repertoire next month. Red Boat’s new Nuoc Cham mix now allows cooks to easily enjoy this staple of Viet cooking by simply adding water to a flavorfully crafted concentrate. With Red Boat’s Nuoc Cham, the brand looks forward to sharing this family recipe with fans of Vietnamese cuisine both new and old.
“We wanted to create an instant version of nu?c ch?m which would help home cooks get delicious Vietnamese food on the table quickly. There’s nothing like this on the market right now. I was thrilled when Cuong wanted to pursue this next venture for Red Boat,” shared Diep Tran, Red Boat’s R&D Chef. “Nuoc Cham is a powerhouse in Vietnamese cuisine. It is used in everything from spring rolls, rice noodle salads, and chargrilled meats and seafood. If Vietnamese food is being served, you can be sure nu?c ch?m will be on the table. With Red Boat’s unparalleled fish sauce as the foundation of the condiment, we have created a distinct, high quality, flavorful sauce that now can be made instantly.”
With a wonderful blend of savory, sweet, and tangy notes and a hint of chili heat, Red Boat’s new concentrated Nuoc Cham makes it easy to create this classic Viet sauce in an instant. Each box of Red Boat Nuoc Cham includes a 4-pack of their instant concentrate along with a recipe for Grilled Pork Chops and retails for $4.95 per box.
“Growing up, cooking and family were our connection to our Vietnamese culture and we’re excited to share our family recipe for Nuoc Cham with the world,” added Tracy and Tiffany Pham, who both oversee sales and marketing at Red Boat Fish Sauce. “As second-generation Vietnamese Americans, we’ve seen fish sauce become a part of the American pantry. We’re proud to create a new essential pantry product that will save time in the kitchen and help bring Vietnamese representation to store shelves across the country.”
Red Boat’s Concentrated Nuoc Cham can be found at a number of Asian grocers in California, Oregon, Washington, and Texas(current list below) and is available for pre-order now online at RedBoatFishSauce.com. The new product will officially be available online for purchase after Labor Day on September 9th.
About Red Boat:
Ever since moving to the United States, Cuong Pham was hungry to recreate the tastes and smells of his childhood in Saigon. But not even the vibrant Asian markets of San Francisco offered the intensely fragrant first-press fish sauce, Nuoc Cham nhi, that Cuong remembered from Vietnam. In2006, Cuong decided that if he couldn’t find it, he would make it — and startedRed Boat Fish Sauce. Returning to Vietnam, Cuong expanded a small, family-run facility on the island of Phú Qu?c. With its clear waters and traditionalfishing communities, Phú Qu?c has long been renowned for producing the world’s greatest fish sauces. Cuong partnered with expert fishermen and used acenturies-old fermentation tradition. Today, the Red Boat brand is strongerthan ever. In an era where transparency, traceability, and sustainability reign supreme, Red Boat is just as committed to quality ingredients and itstime-honored fermentation tradition as the day it was founded. That means no additives, no preservatives, and no flavor enhancers. Just the purest fishsauce on earth.
