PARTNERS Introduce New Cracker Flavors and Breadsticks

SAN FRANCISCO– PARTNERS, A Tasteful Choice Company, is thrilled to introduce four new classic All-American snack cracker flavors: Crispy Cornbread, Sweet Butter, Crispy Cheese, and Lightly Salted, as well as a retro packaging refresh of its All-American brand. The company is receiving widespread, unprecedented enthusiasm from its buyers and is looking forward to engaging new business partners with these richly flavorful and wholesome crackers. Visit PARTNERS at booth 7028 to taste and see why cracker buyers nationwide are buzzing with excitement.

PARTNERS developed these four Classic American favorites, slow baked with simple ingredients and nothing artificial, based on valuable input from its distributors, retailers, and consumers. The company has also redesigned the All-American packaging, giving it a vintage retro feel that evokes, as the products do, the taste and quality of homemade baked goods – from a time when recipes were made from scratch with familiar ingredients. The company is planning to further expand the revitalized All-American brand with new flavors later in 2020.

“To say our buyers are responding positively to these new crackers and packaging would be an understatement,” said Cara Figgins, president of PARTNERS. “This is truly the most excited we’ve seen them – across the board – about new PARTNERS products in our company’s 28-year history. We believe we’ve hit the target for the new decade with our innovative recipes for these sweet and savory ‘new yet old-fashioned’ snack crackers and how we are presenting them.”

About PARTNERS®, A Tasteful Choice Company

PARTNERS®, A Tasteful Choice Company, is a family of simply delicious, made-from-scratch gourmet crackers, cookies, and other baked goods. All of PARTNERS artisan-crafted, slow baked snacks are made with real, wholesome, and honest ingredients. They include the following brands: PARTNERS Crackers, Free for All Kitchen, Blue Star Farms, Wisecrackers, All-American, Mia Dolci, and Kitchen Baked Naturals. All PARTNERS foods are Certified Kosher, crafted exclusively with non-GMO ingredients, and are free of high fructose corn syrup, preservatives and hydrogenated oils, with several USDA Certified Organic and Certified Gluten Free options available. An eco-conscious and socially responsible company, all PARTNERS products are baked in its family-owned bakery in the Pacific Northwest. For more information, please visit

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