Stavis Seafoods Launches Lifestyle Seafood Brand SeaTru

BOSTON— Consumers rate sustainability above price and brand, according to the Marine Stewardship Council, with most agreeing shoppers should buy seafood only from sustainable sources to save the oceans. Stavis Seafoods makes buying sustainably sourced seafood easier with the launch of SeaTru, a lifestyle seafood brand that is founded on providing delicious, high-quality seafood that is completely traceable, socially responsible and sustainably sourced.

Utilizing a vertically integrated, worldwide reach, SeaTru includes only products that meet its in-depth brand standards and can clearly show a sustainable and socially responsible supply chain from ocean to plate. The initial products in the SeaTru brand include retail-ready Pasteurized Crabmeat, fresh Norwegian Salmon and the Prime Cuts Portion Program, which includes high-quality salmon, halibut, swordfish and tuna portions.

In order to qualify for SeaTru, each product must be sourced from a sustainably certified, ranked or domestic fishery or from a fishery involved in a comprehensive improvement project. Every fishery must also be labor safe screened or audited to ensure it complies with the U.S. Department of Labor (USDOL) standards. A complete explanation of how each product meets the SeaTru criteria is published on the SeaTru website ( to provide consumers with a transparent view of each item’s sourcing story.

“We are incredibly enthusiastic about SeaTru because it is unique in the industry,” said Chuck Marble, CEO of Stavis Seafoods, LLC. “It is a true lifestyle brand that brings together great seafood, direct sourcing stories and the proof of ocean stewardship that consumers require.With SeaTru, seafood lovers can finally feel confident about the food they are eating. SeaTru ensures each product’s supply chain is responsible and backs it up by making those details available to the consumer. SeaTru eliminates any confusion or doubt about where our seafood is from or how it is sourced, making it the right choice for families and our oceans.”

SeaTru accomplishes supply-chain visibility by sourcing directly from its vessels or approved and audited partners, so its boots are on the boats providing true sea-to-plate sourcing. This approach enables SeaTru to better oversee its supply-chain efforts and source honestly and responsibly harvested seafood that helps support seafood communities around the world. SeaTru also only features the highest quality seafood on the market to ensure consumers get a consistent and flavorful dining experience, every time.

Stavis Seafoods plans on launching additional products in the SeaTru brand later this year, including traditional seafood recipes, cephalopod specialties and lobster products, all of which meet the SeaTru brand standards.

About Stavis Seafoods, LLC

Stavis Seafoods has been a Boston Waterfront landmark and seafood industry pioneer since 1929. A multinational fishing company and manufacturer with vessels and processing plants around the world, Stavis Seafoods has a direct connection to fishermen harvesting their seafood on the boat, providing true vertical integration and a simple, traceable hook-to-plate sourcing solution. A leader in responsible sourcing, Stavis has the industry expertise to help customers buy and sell with confidence. Stavis offers a line of quality brands, including SeaTru, BOS’N, Prince Edward, Foods From the Sea and Boston Pride. For more information about Stavis Seafoods, please call us at (617) 897-1200 or visit us at

Like what you're reading?

Subscribe to BevNET+NOSH Today
Subscribe today and get access to the leading industry resources in the food & beverage industries. News, trends, industry data, expert analysis and much more.

Access all of these benefits:

  • Unlimited access to all content on and
  • Exclusive access to hundreds of educational videos
  • Watch subscriber-only live programs such as Office Hours

Subscribe or   Login

Attention retailers: get a FREE retailer subscription

Reader Comments