ANAHEIM, Calif.— Peckish, a revolutionary brand that is pioneering fresh refrigerated snacking by giving the ready-to-eat egg a modern makeover, recently launched its first innovative product, Peck Packs, nationwide offering consumers a convenient, fresh, whole food protein snacking or mini-meal option. Due to the brand’s immediate popularity, Peckish had added an additional “Ranch” dip flavor to its line-up which debuted at Booth #N704 during this year’s Expo West show.
Sonoma Brands third incubated concept, Peckish, is the first in the US to commercialize and trademark the “Perfectly Boiled Egg.” This highly refined cooking method creates a tender egg white and deliciously creamy, bright orange yolk that is packed with flavor. Each Peckish egg is organic, free-range and guarantees a Perfectly Boiled egg every time – not too soft, not too hard.
Since Peckish launched in January 2019, Peck Packs have already become a coveted product for health-conscious consumers seeking a healthy and fresh snack or mini-meal that the whole family can enjoy at home, the office or on-the-go. Each Peck Pack contains two individually wrapped Peckish Perfectly Boiled organic, free-range eggs accompanied by one flavorful crunchy dip. The new “Ranch” dip flavor seasons organic roasted pepitas and evokes the familiar creamy, herby tangy flavor you know and love, but in a truly clean eating experience. The Peck Packs are also available in five other delicious flavors including “Salt & Pepitas,” “Everything,” “Maple Waffles,” “Fried Rice” and “Rancheros,” so there is something to suit every taste bud. Each Pack is gluten free, dairy free, with 12-14 g of protein and 0 g-low sugar with options for paleo, keto and Whole30 eating styles. In addition, boiled eggs are now zero points on Weight Watchers.
“At Sonoma Brands we are thrilled with the outstanding response we have received from the industry, but what’s most encouraging is the early adoption from consumers through both our direct to consumer and retail channels since launching Peckish Peck Packs nationwide,” said Jon Sebastiani, founder and CEO of Sonoma Brands. “This initial momentum continues to validate our thesis that fresh is redefining the retail environment as it relates to convenient portable protein snacking.”
“This will be the first time Peckish is exhibiting at Expo West and we are beyond eager for attendees to experience our fresh take on refrigerated portable protein. Not only are we seeing more and more consumers prioritize fresh snacking over shelf stable, but it further highlights the adjacent trends toward the demand for greater whole food protein options, and we believe Peckish delivers exactly that,” said Lauren Egan, VP of Brand.
Egan added: “Eggs are one of nature’s perfect foods and we have been surprised by the lack of true innovation in this space. Redefining the ready-to-eat egg experience has been our north star throughout the brand’s inception to become a true pioneer of the $18.5B fresh snacking category. We set out to bring fun, flavor and enhanced quality to our products, which we have achieved through our exclusive ‘Perfect Boil’ cooking method complemented by rich flavor profiles with the cleanest ingredients to deliver a deliciously satisfying fresh snacking experience without compromising on nutrition.”
Peckish Peck Packs are currently sold in Fresh Thyme, Whole Foods 365, Erewhon Market locations throughout Southern California, and launching in The Fresh Market in May 2019. The product is also sold in health clubs such as Equinox locations in the Northeast and Barry’s Boot Camp nationally, plus on-the-go retail locations including Napa Farms Market (San Francisco International Airport) with other refrigerated snacks. They are also available to be delivered directly to your home or office via www.perfectlypeckish.com and www.terraskitchen.com and in the Bay Area via www.goodeggs.com. One Peck Pack retails for $3.99.
The Natural Products Expo West will be held from March 6-9, 2019 at Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, California 92802. Attendees are invited to taste the full product line from Peckish at Booth #N704. For more information on the show, please visit www.expowest.com. For more information or to purchase Peckish Peck Packs, please visit www.PerfectlyPeckish.com or connect with the brand on Instagram @perfectlypeckish.
From the company that brought you Smashmallow and ZÜPA NOMA comes Peckish, the third incubated concept from Sonoma Brands featuring Perfectly Boiled organic free-range eggs for completely clean, totally tasty, healthy convenience. The brand was established to offer consumers an egg-centric product like they’ve never seen before. For more information, visit www.PerfectlyPeckish.com or connect with them on Instagram @perfectlypeckish.
About Sonoma Brands
Founded in 2016, Sonoma Brands is a specialist growth equity firm exclusively dedicated to disruptive, high-growth consumer brands. Inspired by the heritage of California’s wine country, Sonoma Brands is committed to authenticity, quality and innovation. Led by Jon Sebastiani, founder of artisanal jerky brand, Krave, Sonoma Brands seeks to further CPG entrepreneurship by developing, launching and supporting promising, creative and disruptive brands. For more information on Sonoma Brands, please visit www.sonomabrands.com.