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MorningStar Farms Announces 100 Percent Plant-Based Commitment, Introduces Vegan Cheezeburger

BATTLE CREEK, Mich.— MorningStar Farms has announced its commitment to convert the entire portfolio to be 100 percent plant-based (vegan) by 2021, further increasing the accessibility of great-tasting plant-based offerings and reducing the use of over 300 million egg whites annually. This conversion also includes products available to 25,0001 restaurants and eating establishments within K-12 schools, colleges and universities and hospitals.

“This is a very exciting opportunity for us – by making this change, MorningStar Farms favorites can be enjoyed by even more people at home and on-the-go who strive to add plant-based proteins to their plate,” said Mel Cash, head of global marketing, plant-based protein at Kellogg Company. “This will also help us further our commitment to a greener world by helping to reduce the water waste, land usage, and carbon emissions associated with egg production.”

All MorningStar Farms favorites – from the Spicy Black Bean Burger to the Breakfast Sausage Patties – will be 100 percent plant based for everyone to love and enjoy by 2021. Roughly 50 percent of the portfolio has already been transitioned, and that should increase to about 65 percent by the end of 2019. This includes all Chick’n nuggets and patties, and the Meat Lovers, Veggie Lovers, Falafel and Tex-Mex burgers.

“MorningStar Farms’ decision to make their entire product portfolio 100 percent plant-based is a huge win for both consumers and the planet,” said Bruce Friedrich, co-founder and executive director of The Good Food Institute. “MorningStar Farms continues to raise the bar for making delicious plant-based meat accessible to everyone. We commend their leadership and are thrilled to partner with them on this important, forward-thinking commitment.”

A New Cheezeburger Joins the Bunch

As America’s number one Veggie Burger brand, MorningStar Farms inspires people to live well by making the most accessible plant-based protein on the planet. The newest 100 percent plant-based innovation, MorningStar Farms Cheezeburger, will launch at Expo West on March 7 and is a simple way for people to feel great about their everyday favorites. The new vegan burger takes the already delicious, vegan Meat Lovers quarter pound patty and kicks it up a notch by adding ooey gooey plant-based cheddar “cheeze.” The result: a delicious new burger that features a satisfying 23 g of plant-based protein.

For more information on MorningStar Farms and the full plant-based product line, visit morningstarfarms.com.

About Kellogg Company

At Kellogg Company, we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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