NEW YORK— For the first time in its 15-year history of celebrating and inspiring kindness, KIND Healthy Snacks (KIND) is transforming its iconic wrapper to launch the KIND Snack & Give Back Project, a multi-year program to inspire kindness and empathy. Through the project, KIND will wear its heart on its wrapper by showcasing custom designs in support of communities that haven’t received their fair share of kindness.
“Since KIND’s founding in 2004, we’ve championed kindness as a transformative force for good – it encourages people to step out of their comfort zones, connect in authentic ways and discover each other’s humanity,” said Daniel Lubetzky, founder & CEO of KIND. “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving groups and, in the process, elevate values like kindness and empathy.”
To mark the KIND Snack & Give Back Project’s first installment, KIND today also announces a continuation of its partnership with the Ali Forney Center (AFC). As part of the partnership, the brand is launching a limited-edition KIND Pride bar, which will be sold exclusively on www.kindsnacks.com through July 31 and while supplies last. 100% of the proceeds will be donated to AFC, with a minimum donation of $10,000, assisting in its efforts to protect and empower homeless LGBTQIA+ youth across the country.
“KIND has been an incredible supporter of The Ali Forney Center and LGBTQIA+ community for years – not only financially, but through the support of their team members’ desire to volunteer with us,” said Alexander Roque, director of development at the Ali Forney Center. “We’re so excited to deepen our partnership and, above all, continue to spread kindness to our homeless LGBTQIA+ community, a group that is often not celebrated, represented or supported.”
Until now, KIND – which is known for its transparent wrapper and distinctive design – has never changed its packaging. The KIND Pride bars’ rainbow-colored design is inspired by the Pride flag. The snack comes in one flavor, Dark Chocolate Nuts & Sea Salt, and in addition to kindsnacks.com will be available for sampling at this year’s World Pride March in New York City. It will also be available at Pride marches throughout the country, such as San Francisco and Boston.
For more information on KIND Pride bars, visit kindsnacks.com and follow @KINDSnacks on Instagram, Twitter and Facebook.