SAN ANTONIO — Twang Partners Ltd., creator of premium-flavored salts, sugars, and seasonings, is excited to announce that Twang-A-Rita cocktail rimming blends will be available for purchase at Walmart, the American multinational grocery retailer. Consumers and cocktail (or ‘mock’tail) enthusiasts can now conveniently find Twang-A-Rita in the mixer section of their local Walmart and beyond – Twang-A-Rita is now stocked in 1365 stores across the nation!
Twang-A-Rita flavors that have expanded into Walmart include Sunrise Spice, a chili pepper lime spice; Paloma Love, a grapefruit, sugar, and salt blend; Golden Roar, a fresh lime and orange flavor designed to complement a top shelf margarita; Unwind Lime, a sweet and salty lime blend; and Citrus Splash, a twist of the traditional lemon and lime flavors. All blends are made with premium ingredients, such as pure cane sugar and kosher salt and are free of artificial colors and flavors.
Twang-A-Rita is a line of uniquely flavored, authentic blends that elevate a consumer’s home cocktail into one that is cocktail bar status. Twang-A-Rita’s entry into Walmart signifies consumers’ demand for more affordable cocktail customization choices. Twang and Walmart have been partners since 2013, and the retailer currently carries Twang’s popular product line Beer Salt, featuring Lime and Lemon-Lime flavors.
Initially offered as classic margarita salts, Twang-A-Rita has transformed into a colorful cocktail rimming for other drinks such as palomas, mojitos, and more. In 2017, Twang-A-Rita rebranded its packaging to reusable bags and underwent a design makeover by Whiskey Design, recently earning its ‘spirit animals’ branding recognition by the 2018 HOW International Design Awards.
“Twang-A-Rita has earned significant recognition and customers are intrigued, especially with last year’s rebrand which made the product reusable. It’s a perfect conversation starter at parties and other gatherings,” said Elysia Trevino-Gonzales, chief operating officer for Twang Partners. “With Twang-A-Rita entering Walmart, cocktail enthusiasts across the country have access to the product and can play mixologist in their own kitchen.”
The name Twang-A-Rita mixes the brand name Twang, created by the Trevino family, with margarita, the favorite drink for which the first blend was originally inspired to enrich. For ordering information, please visit twang.com.
About Twang Partners, Ltd.
Based in San Antonio, Twang Partners Ltd. is a family-owned and operated creator and manufacturer of premium-flavored salts, sugars and seasonings. Since 1986, Twang Partners has produced the highest quality products designed to enhance the taste, appearance and enjoyment of food and beverages. Brands include Twang Beer Salt, Twangerz Snack Topping, Twang-A-Rita, Café Zuca, Clamato Chili-Lime Salt, ZAS! Super-Seasoning. Find Twang products in grocery, convenience, liquor and specialty store shelves across the country. Twang Partners has successfully collaborated with some of the top food and beverage companies around the world to create innovative custom blends. For further information, visit twang.com.