Rule Breaker Snacks Introduces Birthday Cake Flavor Treats

NEW YORK, N.Y. — Rule Breaker Snacks, maker of innovative vegan bean-based sweet snacks, announces the launch of Birthday Cake flavor treats. Birthday Cake offers a fun and festive take on traditional classic birthday cake flavor, studded with white chocolate and topped with sprinkles. The new flavor joins original Rule Breaker Snacks Deep Chocolate Brownies and Chocolate Chunk Blondies as delicious, decadent guilt-free treats.

All Rule Breaker Snacks products harness the power of beans along with other wholesome ingredients to create truly delicious, indulgent and guilt-free goodies. Chickpeas (garbanzo beans) are the first ingredient in all flavors.  Perfect for anyone looking for a treat they feel better about eating, all Rule Breaker snacks are packed with protein and fiber, are lower in sugar and have under 250 calories each. They are also gluten-free, kosher, vegan, nut-free, non-GMO, and free from the top eight allergens.

“We are thrilled to add a delicious new flavor to our line of chickpea snacks,” says Nancy Kalish, founder of Rule Breaker Snacks and a former health journalist.  “Everyone loves the taste of a classic birthday cake and now you can enjoy a daily indulgence of these great flavors without the guilt!”

For more information about Rule Breaker Snacks, please visit To stay up to date on other news and information from Rule Breaker Snacks like the company’s Facebook page, and follow Rule Breaker Snacks on Twitter and Instagram.

About Rule Breaker Snacks

Rule Breaker Snacks are defiantly delicious bean-based treats. Packed with protein and fiber and lower in sugar, Rule Breaker Snacks are gluten-free, vegan (100% plant-based), non-GMO and free from the top eight allergens. They are available online and at select retail locations. For more information, visit

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