SAN DIEGO — Perfect Bar, LLC, the nation’s #1-selling refrigerated protein bar, is sweetening Valentine’s Day for customers with the launch of its newest plant-based protein bar: Chocolate Walnut Brownie. The delectable flavor will launch with a limited-time promotion, beginning February 12th at perfectbar.com/brownie.
Chocolate Walnut Brownie is Perfect Bar’s second protein bar made with plant-based protein, following its Almond Coconut flavor. It is made with creamy organic peanut butter, organic honey, crunchy pieces of real walnuts, organic Fair Trade Certified™ dark chocolate chips, 20 organic superfoods and 10g of hemp and peanut protein.
“The classic taste of brownie is one we knew we could give a fresh, nutritious spin, without sacrificing the crave-worthy flavor that evokes nostalgia in all of us,” said Perfect Bar founder and CEO Bill Keith. “In addition to the whole food ingredients we put into every Perfect Bar, we’re proud to introduce plant-based Chocolate Walnut Brownie to meet the demand of consumers seeking a dairy-free, grab-and-go option that delivers on both taste and nutrition.”
Remaining steadfast in its mission to deliver whole food ingredients in a fresh format as The Original Refrigerated Protein Bar, Perfect Bar anticipates Chocolate Walnut Brownie to once again set the standard for what consumers know and expect out of fresh snacking, and protein bars in general.
With co-founders and brother-sister duo Bill and Leigh Keith leading the charge, the Company continues to make innovation a priority, aiding in the constant expansion of category market share throughout various grocery channels. According to recent SPINS data, Perfect Bar has nearly doubled its conventional grocery sales vs. 2016, accelerating by +120% over the last 24 weeks*.
Additionally, the brand has expanded its national footprint with distribution growing by +150% and fridge count growing from 5,000 to 13,000, since late 2016, making its refrigerated protein bars more accessible to consumers looking for fresher, grab-and-go options.
In addition to the new flavor, Perfect Bar’s existing line includes 11 other peanut-, almond- and cashew-butter varieties, all gluten-free, non-GMO and low-GI, with up to 17 grams of whole food protein and 20 organic superfoods. While all Perfect Bars are found in the refrigerators of retailers nationwide, they stay fresh up to one week outside of the fridge or freezer at room temperature.
As of February 12, 2018, Chocolate Walnut Brownie Perfect Bar will be available for a limited-time promotion at perfectbar.com/brownie, priced at $29 for one, 8-ct. carton or $72 for three, 8-ct. cartons; both with free shipping.
About Perfect Bar
Perfect Bar, LLC, creators of The Original Refrigerated Protein Bar, is a sibling startup based in San Diego, Ca. The late Bud Keith (a.k.a. Dad) was a health food pioneer before most folks had heard of “health food.” To help his king-size family eat healthy on-the-go, he mixed organic nut butter and honey with a superfood blend, took one bite and proclaimed, “It’s perfect!” – and the original Perfect Bar recipe was born.
When Dad grew ill, the Keith siblings need a way to support their family. Inspired by his original recipe, the eldest siblings founded Perfect Bar in 2005. Today CEO Bill and COO Leigh head up the family business, as the 13 Keith brothers and sisters carry on the nutrition principles instilled in them as kids to produce the #1-selling refrigerated protein bar on the market. As of February 2018, Perfect Bar will offer 12 flavor varieties, boasting clean food labels, such as gluten-free, non-GMO Project Verified, USDA organic, low-GI and kosher.
Perfect Bar is sold nationwide at retail locations, including Whole Foods Market, Target, Kroger, Starbucks, Costco, Safeway, Sprouts Farmers Market, Publix and many more. To learn more, visit http://www.PerfectBar.com.