Peatos Partners with Kroger

LOS ANGELES — Peatos, a revolutionary new World Peas Brand product by Snack it Forward, announced today its launch in the produce section of Kroger stores nationally, effective in May. The crunchy, cheesy, new puffed snack that marries “junk food” taste with better-for-you nutrition has two times the protein (4g) and three times the fiber (3g) of Cheetos– and boasts clean ingredients with no artificial colors, flavors or MSG. These innovative crunchy style puffs, which retail for $2.99 for stand-up pouches and $1.29 for single serve, come in striking but familiar flavors like Classic Cheese, Fiery Hot, Chili Cheese, and Masala.

“We are so proud to partner with Kroger, who loved Peatos due to their great taste, broad appeal, and better-for-you positioning,” said Nick Desai, CEO, Snack it Forward/World Peas Brand. “With taste and cost still by far the two biggest purchase drivers in snacks, World Peas has created something that can give traditional ‘junk snacks’ a real challenge from the produce aisle of Kroger stores across the country.”

With nearly 2,800 stores in 35 states under two dozen banners and annual sales of more than $115.3 billion, Kroger today ranks as one of the world’s largest retailers.

“There are a lot of great tasting junk snacks but also a lot of healthier options out there. What ultimately sets Peatos apart is that it is one of the very few snacks that brings taste and nutrition together in a broad appeal format at attractive price points,” added Desai.

After becoming a sensation at Natural Product Expo West, retailers and snack enthusiasts have been excited about the brand’s rapid expansion. Expo West, the world’s largest natural, organic and healthy products event, hosted more than 80,000 delegates recently in Anaheim Calif. Peatos has even received interest from major airline carriers to include Peatos in their snack lineup.

“Peatos is going up against billion-dollar ‘junk snack’ brands like Cheetos, head-to-head on: taste, mass market appeal, and price points– while offering critical elements vital to consumers today, such as plant-based proteins, better nutritional characteristics, and cleaner ingredients,” added Desai. “World Peas aims to revolutionize the $28 billion junk snack market with a simple but powerful concept: create better junk food by replacing the empty calorie corn or potato base with nutrient-dense pulses, packed with plant-based protein and fiber.”

Peatos is the perfect snack for today’s generation of conscious consumers. According to the Wall Street Journal, beans are the new kale, pulses were coined by the Food Network as a “superfood” and are hottest food trend of 2018 according to USA Today.

“Our mission is to help a vast majority of Americans eat better, and not just the few that shop in the high-end natural channel,” added Desai. “We want to do this by eliminating the taste sacrifice that often comes with eating better.”

In addition to Kroger, Peatos is currently available at Vons, Pavilions and Albertsons—and future retail partners include Safeway and many others.

About Snack it Forward | World Peas | Peatos

Snack it Forward creates great tasting real fruit and vegetable snacks through a portfolio of brands which includes World Peas and the popular Sunkist Snacks. World Peas, is revolutionizing snacking by creating better-for-you “junk food”. World Peas Peatos, are a new twist on an American classic, with 4 grams plant-based protein and 3 grams fiber per flavorful crunchy serving. Peatos are part of the World Peas portfolio of crunchy, bold, addictively tasty snacks that replace empty-calorie corn with nutrient dense pulses: think peas, lentils and beans…aimed to Unjunk Your Snack. World Peas is obsessively focused on making snacks that taste great and make you forget you are eating better, learn more about Peatos by visiting To learn more about Snack It Forward, and their snacking mission, visit

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