RICHMOND, Va. — Health Warrior, the award-winning superfood snack company that creates food that actually feeds you, along with justBOBBI, the modern lifestyle platform created by entrepreneur, beauty icon and author Bobbi Brown, have created a 90-calorie Dragon Fruit Chia Bar exclusively for Girls Inc., the organization that empowers girls to be strong, smart, and bold through direct service and advocacy. Beginning at launch on March 8th, International Women’s Day, 100 percent of profits from sales of the “most beautiful” bar will goto the 150-year-old organization that, along with its supporters, is committed to fueling the fire within all girls, so they can change the world. Now THAT’s beautiful.
“We couldn’t be more thrilled to partner with justBOBBI and give back to the future female leaders of our country,” said Health Warrior VP of Marketing, Julia Wing-Larson. “As a mission driven company with strong women at the helm, Health Warrior promotes strength, good health and beauty from the inside, out by creating food that is good for you–like our nutrient-dense chia bars.”
The naturally pink Dragon Fruit Chia Bar features chia seeds, one of nature’s most perfect foods, as the first ingredient. Ounce per ounce chia has more Omega-3s than salmon, more protein than an egg, and more calcium than 1% milk. Chia can also promote smooth and glowing skin, hair growth, anti-aging, strong nails and cuticles, skin cell repair, heal skin inflammation, and fight acne. The 25g Dragon Fruit Chia Bar packs a big nutritional punch with 1000 mg Omega-3s, 3g fiber, and only 5g of sugar.“
Partnering with Health Warrior on this powerful campaign is a natural extension of my philosophy that beauty starts from the inside, out,” said Bobbi Brown. “Health Warrior is one of my favorite healthy snacks and I believe in the brand, the ingredients and in doing all I can to help girls grow up strong, confident and empowered.”
“Girls Inc. is honored to be the beneficiary of this exciting partnership between Health Warrior and justBOBBI,” says Judy Vredenburgh, Girls Inc. President & CEO. “We thank them for their commitment to empowering girls, reinforcing the importance of healthy living, and being positive examples of how women can lead and do good together.”
Beginning March 8th and available until they sell out, the beautiful bars will be sold in boxes of15 for $19.99 on www.healthwarrior.com and in Lord and Taylor justBOBBI concept shops as well as online at www.lordandtaylor/justbobbi.
About Health Warrior
Health Warrior is a superfood snack company that uses the most nourishing foods on the planet as the number one ingredient in all of its products. Inspired by ancient wisdom and modern science, Health Warrior makes great-tasting real food that actually feeds you and is radically convenient to fit into the pace of real life. By inspiring better health and exercise habits, HealthWarrior is on a mission to help build a stronger, healthier society — one superfood at a time.For more information on Health Warrior and its full line of products, including 100-calorie chia bars, pumpkin seed bars and plant-based protein bars, please visit www.healthwarrior.com and follow @HealthWarrior on Instagram and Twitter and @HealthWarriorChia on Facebook.
justBOBBI is a modern lifestyle platform for all things wellness, beauty, travel and everything in between. Driven by Bobbi Brown’s insatiable curiosity, justBOBBI aims to educate and inspire how you live your life through never-ending exploration and creative storytelling. Additionally, in partnership with Lord and Taylor, there are curated justBOBBI concept shops where bars will be sold in store and online at www.lordandtaylor/justbobbi. For more information on justBOBBI, please follow @justbobbibrown on Instagram, Facebook and Twitter.
About Girls Inc.
Girls Inc. inspires all girls to be strong, smart, and bold. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through three core elements: people – trained staff and volunteers who build lasting, mentoring relationships; environment – girls-only, physically and emotionally safe, where there is a sisterhood of support, high expectations, and mutual respect; and programming – research-based, hands-on and minds on, age-appropriate, meeting the needs of today’s girls. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. Join us at girlsinc.org. For more information on Girls Inc., please follow @girlsinc on Facebook and Instagram and@girls_inc on Twitter