Gustus Vitae Releases Kimchi Sea Salt

LOS ANGELES — Frankie Scanlon, founder and CEO of Gustus Vitae, announced today that his company is releasing another unique, industry-first: Kimchi Sea Salt.

Gustus Vitae, which started in the Venice Beach Farmer’s Market in 2013, has a history of innovations in the seasoning and salt category.

“Gustus Vitae has always been about celebrating food, and empowering people to feel more comfortable in the kitchen. To that end, we’re always looking for new ways to bring iconic flavors that we know and love to the table. Kimchi is a favorite, and we wanted to find a way to capture all of that amazing flavor in a salt, something that’s easy to use whenever you feel like adding a kick to your cooking,” said Scanlon. “Our name means ‘Taste of Life’ in Latin, and really, that’s what we’re about: bringing everyone to the table, celebrating tastes and flavors, and sharing with family and friends.”

Sourcing pristine sea salt from the Pacific Ocean, Gustus Vitae elevates gourmet seasonings by infusing the salt with natural ingredients, creating Non GMO Project Verified artisanal spice blends and finishing sea salts. Gustus Vitae pushes the boundary on what a salt or seasoning ‘should be’. Everything is rooted in the motto they live by: “Quality Above All”.

“We’re very excited to be launching our all-natural, small-batch Kimchi Sea Salt with our long-time partners iHerb. They’ve supported us from our humble beginnings at the Farmer’s Market, and their incredible national & global distribution has enabled us to connect with people from all over the world, empowering our customers to be more conformable in the kitchen.”

Points of Differentiation:

  • Unique proprietary flavor profiles like Kimchi, Blue Cheese, Tandoori, and Dijon Mustard Sea Salt are dramatically different from anything else out there.
  • Small batch processes and an obsession with quality at every step of the way results in a super-premium product.
  • Magnetic bases allow the tins to stick to most metal surfaces, from fridges to ovens to BBQ’s, so the spices and salts are always within easy reach.
  • Non GMO Project Verification is just one of the steps taken in the QA process, including many others, from using steam treatment as opposed to irradiation or exposure to ETO gas, to packing each tin by hand in Southern California.

About Gustus Vitae

Established at the Venice Beach Farmer’s Market, Gustus Vitae is a maker of super premium gourmet finishing sea salts and artisanal seasonings.

About iHerb

iHerb is one of the world’s largest online stores for natural products and offers over 35,000 products from 1,200 brand names. iHerb ships directly from climate-controlled warehouses in the U.S. to over 150 different countries. Since 1996, iHerb has made great efforts to enhance the online shopping experience. Today, iHerb carries one of the largest selections of high-quality natural products at the best overall value.

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