Daelmans to Debut Mini Chocolate-Caramel Stroopwafel at Summer Fancy Food Show

NEW YORK, N.Y. — Daelmans, a family owned Dutch bakery group founded in 1909 and the leading stroopwafel baker in the world, in conjunction with The Brand Passport, Inc., its NYC-based, US partner in importing, distributing and brand management services, is happy to introduce Mini Chocolate-Caramel Stroopwafel at the Summer Fancy Food Show in NYC June 30-July 2, 2018 located on Level 1, Booth #5957. The 7.0 oz Bag of Daelmans Mini Chocolate-Caramel Stroopwafel will be displayed in the “What’s New/What’s Hot Showcase,” at the front of the show.

Famous for the tastiest stroopwafels worldwide, Daelmans are loved by U.S. consumers, and the new Mini Chocolate-Caramel Stroopwafel upholds Daelmans’ tradition, with a deep, rich chocolate flavor from real chocolate and only natural ingredients baked into the dough. The Mini Chocolate-Caramel Stroopwafel is now available in the U.S. in Grocery, Specialty and Convenience chains.

“We are excited to be introducing the Mini Chocolate-Caramel Stroopwafel to retailers and distributors at the Summer Fancy Food Show,” said Tom Daly, CEO of The Brand Passport, Inc. “We have been getting wonderful feedback from consumers who have already tried this new flavor, and are fans of the original varieties. We’re thrilled that we are now able to offer millions of Americans the original Dutch treat with a chocolate twist!”

Daelmans Stroopwafels are baked with care and contain no artificial flavors, colors, preservatives or trans-fats. They are certified Kosher, and use sustainable ingredients including UTZ-certified cocoa and RSPO-certified Palm Oil. Delicious straight from the package, Daelmans Stroopwafels evolve into a scrumptious, sweet and melty treat when placed atop your hot cup for only about one minute, allowing the heat to warm the biscuit, soften the caramel, and release the natural aroma of cinnamon and real Bourbon vanilla.

Daelmans Stroopwafels are available in three varieties – Caramel, Honey and the newly released Chocolate-Caramel, and three sizes, Jumbo, Large and Mini.

Daelmans Stroopwafels are distributed in the U.S. in Grocery, Specialty and Convenience chains including Walgreens, 7-Eleven, Barnes & Noble Starbucks Cafes, Cost Plus World Markets and Publix, plus finer independent food retailers across the U.S. You can even find the original caramel stroopwafel flavor at 30,000 feet on all domestic United Airlines flights in the morning! For more information on where to find Daelmans Stroopwafels locally, visit: www.thebrandpassport.com.

About Daelmans

A family-owned company since 1909, Daelmans Banked BV is the leading stroopwafel baker in the world, producing stroopwafels for sale in Europe, the Middle East, Asia and the Americas. Daelmans stroopwafels are UTZ certified, Certified Kosher-Diary, and have earned the Green Palm certificate from the Roundtable of Sustainable Palm Oil. All Daelmans bakeries are HACCP, BRC and IFS approved. For more information visit www.daelmansstroopwafels.com.

About The Brand Passport, Inc.

The Brand Passport provides comprehensive importing, distribution and brand management services for select specialty food manufacturing partners headquartered outside of the USA. Founded and staffed by CPG professionals from leading US food companies, The Brand Passport specializes in biscuit and confectionery categories, offering a product range of branded or premium private label solutions to leading US retailers in Grocery, Mass Merch, Drug, Convenience and Food Service channels. For more information, or to become a wholesale customer of Daelmans Stroopwafels, please visit: www.thebrandpassport.com.