Snack Factory Introduces Dessert Thins

CHARLOTTE, N.C.– Snack Factory®, the makers of snack favorite Pretzel Crisps®, today announces the launch of Dessert Thins, a new line of lightly textured, airy biscuits in delectable dessert flavors! Made with non-GMO ingredients, Dessert Thins are available in Brownie, Chocolate Chip and Lemon Tart varieties.


“At Snack Factory, we are always looking for new and inventive ways to create great tasting snacks that people can feel good about eating,” said Jennifer Bauer, Vice President, Marketing, Snyder’s-Lance. “In recent years, consumers have shown greater interest in eating healthier, and there will always be room for dessert! We created Dessert Thins to satisfy the strong demand for an irresistible, cleaner sweet snack.”

Snack Factory® Dessert Thins are 120 calories per serving, contain zero grams of trans-fat, no cholesterol, no artificial colors or flavors, making them ideal indulgent snacks for today’s on-the-go consumers. Decadent, thin, crispy biscuits that satisfy without the guilt, Dessert Thins will make you ‘Rethink your Dessert!’

Find new Snack Factory® Dessert Thins in the bakery or deli sections of grocery stores nationwide, priced at $3.99 SRP per 5 oz. bag. For more information about Dessert Thins or the entire Snack Factory® portfolio, please visit:


Since 2004, Snack Factory® has reinvented the pretzel category with Pretzel Crisps®, winning over the hearts and taste buds of snackers everywhere as the world’s first – and the original – pretzel-shaped cracker. Today, Snack Factory is dedicated to providing consumers with innovative and delicious clean-label snacks, including Pita Chips, Tortilla Chips, Apple Sticks and Veggie Sticks. Snack Factory is based in Charlotte, NC, and its products are distributed nationally through grocery stores, mass merchandisers, convenience stores and club stores. For more information, visit


Snyder’s-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, popcorn, nuts and other snacks. Products are sold under the Snyder’s of Hanover®, Lance®, Kettle Brand®, KETTLE® Chips, Cape Cod®, Snack Factory® Pretzel Crisps®, Pop Secret®, Emerald®, Late July®, Krunchers! ®, Tom’s®, Archway®, Jays®, Stella D’oro®, Eatsmart Snacks™, O-Ke-Doke®, Metcalfe’s skinny®, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit the Company’s corporate web site:

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