SAN FRANCISCO — RangeMe, the leading online platform for product discovery, is once again disrupting the way retail buyers source products. The company announced the launch of RangeMe Verified brands, a premium service that allows retail buyers to more easily identify those products and companies that are business-ready, and provides product suppliers increased visibility on RangeMe’s platform.
Since its US launch in 2015, RangeMe has had more than 95,000 brands join their platform, and has established retail partnerships with Whole Foods Market, Target, Albertsons, Rite Aid, Sephora, and more.
“Getting a product on store shelves can be a challenging task for both the buyer and the supplier, but it doesn’t have to be,” said Nicky Jackson, founder and CEO of RangeMe. “By launching RangeMe VerifiedTM brands we are defining a new industry measure for product sourcing as well as creating increased opportunities for both suppliers and buyers.”
Sourcing the right product can be a time-consuming process, but RangeMe Verified brands significantly decreases that time. To ensure the verification process met buyers’ high standards, RangeMe collaborated with retailers to determine the necessary criteria suppliers needed to meet to give buyers confidence they are sourcing the best products that are ready for market. These criteria include high-quality images, insurance, barcodes, nutritional labels, and more, verified by the RangeMe team.
“In order to keep up with consumer demand and stay competitive in our industry’s fastest moving and most innovative category, we need the ability to onboard on-trend brands quickly and efficiently,” said Sarah Groves, Buyer for Natural and Organic Foods at Southeastern Grocers. “RangeMe Verified brands help streamline our category review process by making it easy to identify high-quality manufacturers that are ready to do business now.”
For suppliers, being RangeMe Verified increases their visibility to buyers by up to seven times over non-verified suppliers. Verified brands and products appear on buyers’ dashboards above non-verified brands, feature an eye-catching badge to stand out to buyers, and will show up in advanced searches where buyers can request to see only verified brands.
“Being a RangeMe Verified™ brand has absolutely changed how retail buyers view and discover my products,” said Kenney Joyal, Founder of Snowflakes Candy. “In a short time, I have been able to leverage the opportunities created on RangeMe to launch with three retailers, including Hy-Vee.”
RangeMe Verified is quickly making a name for itself as the ideal way to source products and get noticed more frequently by buyers in CPG.
“RangeMe is the future for not only our product sourcing efforts, but for the industry as a whole,” said Southeastern Grocers’ Groves. “Now, by identifying and highlighting business-ready brands, RangeMe has taken the next step in creating the standard in which buyers discover amazing brands.”
RangeMe has cemented itself as the industry standard for product sourcing online. The advent of RangeMe Verified brands allows companies to stay competitive and keep pace with consumer demand. The unprecedented growth of the platform has contributed to scaled technological innovation that continues to redefine how products get on shelf and ultimately into the hands of consumers.
To learn more about RangeMe Verified, please visit: www.rangeme.com/suppliers/rangeme-verified
RangeMe is the leading online platform that streamlines new product discovery between suppliers and retailers. The platform empowers retail buyers with an efficient way to discover innovative new products and manage the inbound product submission process. For product suppliers and manufacturers, RangeMe gives increased control over the marketing of their products and greater access to retail buyers.