VACAVILLE, Calif.– Mariani Packing Company, the world’s largest independent producer of dried fruit, has announced it is continuing its rich history of innovation by unveiling the launch of eight new products for its retail product line. Fueled by America’s changing eating habits and consumer’s renewed focus on overall wellness and balance, the new products focus on three emerging growth platforms: Organics, Probiotics, and Tropical Fruits.
The introduction of the new products are designed to take advantage of key consumer and dried fruit category trends.
- Organics – The new retail products in the Organic by Mariani® line include Organic Mango, Organic Malatya Apricots, Organic Deglet Noor Dates and Organic Medjool Dates. The organic dried fruit category is resonating with consumers and now represents approximately 7.5% of the total dried fruit category. Supported by the thriving “better for you” snacking and ingredient choice trends, organic dried fruit purchases have increased 92% over the past 5 years (IRI, Total US – Food). These new organic products align perfectly with consumer needs and expectations, containing 100% fruit with nothing added – no added sugar, no preservatives or anything artificial.
- Probiotics – Mariani is extending its Probiotics product line with the introduction of Probiotic Apricots and Probiotic Berries & Plums. Leveraging the success of its Probiotic Prunes product, Mariani is expanding its probiotic product benefits into these new fruit offerings. Combining the deliciousness and nutrition of dried fruit with the functional benefits of probiotics, these first-of-its-kind super snacks help support overall wellness, and just one serving per day delivers active cultures 10 times more effectively than yogurt! Mariani Probiotic Apricots and Probiotic Berries & Plums offer a delicious and convenient way for consumers to get probiotics without having to add another pill to their daily pill regimens.
- Tropical Fruits – Mariani is also extending its line of tropical fruit offerings with the introduction of Dried Coconut and Crystallized Ginger. Both fruits are gaining in popularity as more consumers find and try them. The new Coconut item is unique as it is a chunk rather than a slice or chip, and is a great-tasting, high energy snack. Crystallized Ginger, known for a myriad of health benefits, is an “on trend” food item and offers the perfect balance of sweetness and spice that can be used as a flavor booster in a recipe or eaten as a snack right out of the bag.
“More than ever before, consumers today are looking for quick, on-the-go snacks that are both nutritious and delicious. At Mariani, we offer wholesome products that help people achieve their health goals without having to sacrifice taste. These new releases, along with our entire portfolio, offer a better alternative to other snacks as they’re naturally sweet and packed with vitamins and minerals,” states Patrick Gould, VP of Sales and Marketing at Mariani. “As a fourth generation family-owned business rooted in quality and innovation, Mariani is committed more than ever to give people “better for you” snacking options.”
The new products join the family of other great-tasting items in the Mariani retail product portfolio, and are available nationwide at most major retail grocery stores or can be purchased online at www.mariani.com.
About Mariani Packing Company
Mariani Packing Company, Inc is the world’s largest independently owned producer of dried fruit. Since 1906, the Mariani family has been providing premium quality dried fruit to consumers and customers all over the world. The company produces over 150 million pounds of dried fruit each year and Mariani’s dried fruit ingredients are used in some of the largest, recognized food brands in the world. The Mariani brand can be found in over 40,000 retail outlets in the United States and in over 65 countries around the world. For more information, visit www.mariani.com.