Grass-Fed Meat Snack Brand Adds Whiff of Smoke, Hint of Heat
INDEPENDENCE, Va.– Landcrafted Food announced today that it is expanding its product offering to include flavors for the more adventurous, spice-of-life-seeking consumer. New Habanero BBQ and Spicy Cajun Smoked Beef Sticks join the recently introduced Original and Sweet smoked beef sticks.
All four flavors of Landcrafted Food Smoked Beef Sticks are made from 100% grass-fed cattle – and are gluten-free and GMO-free. Landcrafted Food cattle are raised without added hormones or antibiotics, on the company’s small consortium of farms in the Grayson County, VA area. The products are made at a newly-constructed company-owned smokehouse and processing facility in Independence, VA, which employs 11 local community members.
The meat snacks category continues to grow at a rapid pace, and is currently approaching $3B in annual sales, according to recent Nielsen data. Growth in meat snacks is far surpassing that of potato chips and other traditional snack foods, as shoppers increasingly look for higher protein and more natural snacking alternatives.
“We believe millennial consumers, who are driving the trend toward more daring flavors, will eat these new products up,” says Gary Mitchell, managing partner and farmer. “By purchasing Landcrafted Food products, they are also directly supporting sustainable cattle farming and natural, small-scale food production, which is especially important to younger generations.”
About Landcrafted Food
Landcrafted Food is a group of pioneering farmers for the 21st century. Independently owned and operated, the company’s mission is to bring economic sustainability back to family farms in and around Grayson County, Virginia. All Landcrafted Food products are made from responsibly-sourced ingredients, including grass-fed beef that is raised humanely, on the company’s small consortium of regional farms. No added hormones or antibiotics are used, and all of the brand’s products are gluten-free and GMO-free.
