Daelmans Stroopwafels Debuts Chocolate-Caramel Flavor

New York, N.Y. – Daelmans, a family owned Dutch bakery group founded in 1909 and the leading stroopwafel baker in the world, in conjunction with The Brand Passport, Inc., its NYC-based, US partner in importing, distributing and brand management services, is debuting their new Daelmans Chocolate-Caramel Stroopwafel at the Summer Fancy Food Show in New York City this month at booth 3834. The larger booth invites attendees to enjoy coffee while warming their sample stroopwafel atop a hot cup.

Famous for the tastiest stroopwafels worldwide, Daelmans Stroopwafels are loved by U.S. consumers, and the new Chocolate-Caramel Stroopwafel upholds Daelmans’ tradition, with a deep, rich chocolate flavor from real chocolate and only natural ingredients baked into the dough. The Chocolate-Caramel Stroopwafel is available at Cost Plus World Markets, The Fresh Market, Macy’s Backstage Stores, Ross Stores, Home Goods, TJ Maxx, Marshalls, Century 21, Raleys and Rutters Farm and Harris Teeter. The 2-pack retails for $1.79-$1.99, and the cube of 8 retails for $4.79-$4.99.

Daelmans Stroopwafels are baked with care, using only natural ingredients, and containing no artificial flavors, colors, preservatives or trans-fat. Delicious straight from the package, Daelmans Stroopwafels evolve into a scrumptious, sweet and melty treat when placed atop your hot cup for about two minutes, allowing the heat to warm the biscuit, soften the caramel, and release the natural aroma of cinnamon and real Bourbon vanilla. They are available in three varieties – caramel, honey, and now chocolate-caramel.

Daelmans Stroopwafels are distributed in the U.S. in Grocery, Specialty and Convenience chains including Barnes & Noble Cafes, Walgreens and 7-Eleven, plus finer independent food retailers across the U.S. You can even find the original caramel stroopwafel flavor at 30,000 feet on all domestic United Airlines flights in the morning! For more information on where to find Daelmans Stroopwafels locally, visit:

About Daelmans

A family-owned company since 1909, Daelmans Banket BV is the leading stroopwafel baker in the world, producing stroopwafels for sale in Europe, the Middle East, Asia and the Americas. Daelmans is UTZ certified, and has earned the Green Palm certificate from the Roundtable of Sustainable Palm Oil. All Daelmans bakeries are HACCP, BRC and IFS approved. For more information visit

About The Brand Passport, Inc.

The Brand Passport provides comprehensive importing, distribution and brand management services for select specialty food manufacturing partners headquartered outside of the USA. Founded and staffed by CPG professionals from leading US food companies, The Brand Passport specializes in biscuit and confectionery categories, offering a product range of branded or premium private label solutions to leading US retailers in Grocery, Mass Merch, Drug, Convenience and Food Service channels. For more information, or to become a wholesale customer of Daelmans Stroopwafels, please visit:

Reader Comments