Red Gold and Pop! Gourmet Foods Launch New Sriracha Hot Chili Sauce Ketchup with Huy Fong

Press Release May. 19, 2015 at 10:46 PM

Chicago, IL (May 18, 2015)

The phenomenal growth of sriracha sauce at grocery and specialty food retailers, as well as on menus of American restaurants, takes another leap forward today. Red Gold has teamed-up with original Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods, to introduce Sriracha Hot Chili Sauce Ketchup. This breaking announcement was shared at the National Restaurant Show in Chicago this past weekend at a time where restaurant patrons are looking to add the kick of table top Sriracha ketchup, in addition to their regular tomato ketchup.

“We are confident that Huy Fong’s iconic position within the retail and foodservice industries is powerful and important in meeting the trend toward spicier foods. This led to our licensing agreement with Huy Fong”

“The new, specially crafted combination of the original Huy Fong Sriracha Hot Chili Sauce and premium Red Gold^® Tomato Ketchup is amazingly delicious and spicy,” says Brian Reichart, President and CEO of Red Gold. “Huy Fong’s intensely flavorful blend of sun-ripened chili peppers and garlic adds the perfect spicy kick to our premium Red Gold Tomato Ketchup. This product is also made with real sugar, real red chilies, and real Huy Fong Sriracha Sauce, giving it the perfect sweetness with a touch of garlic that adds a flavor punch to any dish. This ketchup is the real deal!”

Consumer demand for hotter, spicier and more flavorful foods continues to grow at an escalating rate. The sriracha sauce supermarket retail category is growing at a +20% clip*. According to foodservice research company Datassentials, menu mentions of sriracha sauce have increased 427% in just the past four years and nearly 68% in just the past year. Huy Fong’s Sriracha Hot Chili Sauce is the number one hot chili sauce Brand in America. “I feel so happy that Pop Gourmet is working together with Red Gold on products that bears my rooster logo and uses my original Huy Fong Sriracha Hot Chili Sauce,” says David Tran, Huy Fong founder and CEO. Both companies are American-owned as well as producing all of their products in the USA.

The new Sriracha Ketchup, initially offered in a 20 ounce inverted red plastic squeeze bottle, will be available to both supermarket retailers and restaurant operators in early June. The bottle graphics feature a deep red Huy Fong label with the iconic white rooster and green flip top cap that will be instantly identifiable by customers. Later in 2015, Red Gold will introduce 9-gram portion control packets for use by quick service restaurants and for take-out.

Red Gold LLC, partnered with Pop Gourmet, to use Huy Fong’s Sriracha Hot Chili Sauce recipe and graphics through Pop! Gourmet Foods’ existing partnership with Huy Fong Foods. “We are confident that Huy Fong’s iconic position within the retail and foodservice industries is powerful and important in meeting the trend toward spicier foods. This led to our licensing agreement with Huy Fong,” says David Israel, CEO of Pop! Gourmet Foods. We wanted the best of the best in both hot sauce and ketchup which led us to Red Gold, the gold standard in everything tomatoes. This partnership has enabled us to craft this amazing new Sriracha Ketchup,” Israel says.

Sriracha Hot Chili Sauce Ketchup is an ideal condiment for burgers, fries, appetizers and much more. The spicy ketchup is also perfect for combining with one or two other ingredients, such as mayonnaise or ranch dressing, to easily craft one’s own signature sauce. Sriracha Hot Chili Sauce Ketchup is a perfect addition to the tables of quick service, fast casual, sports bars, sports venues, theme parks, colleges and universities, and casual dining. Visit RoosterKetchup.com for recipes or more information on the original Huy Fong Sriracha Hot Chili Sauce Ketchup.

About Red Gold, Inc.
Four generations of the Reichart family have been producing Red Gold premium quality tomato products since 1942, when it began producing tomato products for the soldiers overseas. Red Gold sustainably produces premium quality canned tomatoes, ketchup, and tomato-based products for the retail, foodservice, private brand, and club channels of distribution. Exceptional quality and operational excellence are the shared values that contributed to the employee-created mission statement: “To produce the freshest, best tasting tomato products in the world.” Visit the award winning website RedGoldTomatoes.com for great recipes, tips and culinary inspiration!