WINTER 2021 | DEC 2+3 | SANTA MONICA
Two Days of Food Industry Analysis, Advice & Partnership
Print the agenda for Friday, December 03
Please note: All times US Pacific Time
- 8:30 AM9:00 AM
Breakfast & Registration
Breakfast, coffee and beverages are served from 8:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. - 9:00 AM9:30 AM
Feed the Team: Growing as a Leader and Brand
Lenny and Larry’s CEO Jolie Weber will expound on how the lessons she learned from heading a turnaround at snack brand Wise has impacted her current strategy at the protein snack brand for both team building as well as sales growth.
Jolie Weber
- 9:30 AM10:00 AM
Hey You Guys! The Role of Content in Creating Your Brand & Driving Sales
Hear from two leaders whose skillful use of content creation has helped them grow their brands, build community, and generate sales. Fly by Jing CEO and founder Jing Gao and DreamPops co-founder and CEO David Greenfeld. The duo will explain how they’ve used platforms such as Instagram, Tik Tok, LinkedIn and even podcasts as part of a content strategy.
David Greenfeld
- 10:00 AM10:30 AM
Data and A Dash of Creativity: Rethinking the C-Store Channel with Foxtrot
Ashley Alden, the VP of Merchandising for fast growing retailer and delivery service Foxtrot will share how the fast-growing retailer has used data and a creative mindset to try to reinvent the convenience channel for younger consumers.
- 10:30 AM11:00 AM
Networking, Sampling & Livestream Studio
- 11:00 AM11:30 AM
- 11:30 AM12:00 PM
In Sickness and In Health: Partnering With A Retailer For Innovation & Growth
Learn about building strong retailer relationships — from product innovation to promotional plans and long term strategies. To illustrate that kind of relationship, Christina Pearson of Whole Foods will be joined by two of the co-founders of condiment brand Acid League. The past year has seen the duo’s relationship evolve, with the retailer supporting the brand’s entrance to the U.S. market and Acid League helping to create new, innovative products for Whole Food’s shelves. - 12:00 PM1:30 PM
Lunch, Networking, Livestream Studio
- 1:30 PM2:00 PM
- 2:00 PM2:30 PM
Local Roots Fuel National Brands
A duo of panels will explore both how local roots can help with national expansion as well as advice on growing a brand without investor capital. The panels will feature speakers from companies including Cleveland Kitchen, Ethel’s as well as Emmy’s Organics — which recently sold to Grupo Bimbo earlier this year.
Jill Bommarito
- 2:30 PM3:00 PM
- 3:00 PM3:15 PM
NOSH Pitch Slam 11 Winner Announcement + Interview
Presented By:
NOSH Live Winter 2021 Speakers
NOSH Live returns live and in-person to Santa Monica, CA on December 2nd and 3rd. The two-day program brings together a community of CPG all-stars to the stage to provide actionable insights that help food businesses grow responsibly.
All-star leaders from established and emerging food brands inspire action through topics your business can apply now, speaking on lessons in growth, branding and marketing, how to raise and use capital, navigating the ever-changing state of retail, harvesting and harnessing customer insights and using data to make decisions. Industry experts join them on stage to share knowledge on innovation, the investment climate and the future of the industry.
Jolie Weber
CEO, Lenny & Larry's
Samantha Abrams
Co-Founder, Emmy's Organics
David Greenfeld
Co-founder and CEO, Dream Pops
Jill Bommarito
President & Founder, Ethel's Baking Company
Erin Cabrey
Reporter, NOSH.com
Reconnect, In Real Life. Meet with Food Industry Leaders at NOSH Live.
NOSH Live provides the resources, information and connections to support the needs of the food brands driving the industry forward. Our on-stage content is curated for co-founders, CEOs, CMOs, COOS, revenue leaders and decision makers from across your organization.
Off-stage we create plenty of time for sampling and discussion, and pack the show with potential partners from the supply, investment, retail and services community who have answers and solutions. Everywhere you look is the expert or partner you need to grow. Be in the room ready to have serendipitous conversations and have your questions answered. Brand founders and CEOs leave the event with partners who materially impact their businesses for the better.
Gold Sponsors
Serendipity Happens in Real Life in Santa Monica
We’re back to in-person networking, and NOSH Live features a variety of safe experiences for attendees. The two-day event takes place at the Loews Santa Monica Beach Hotel, which is an open air hotel with a variety of outdoor spaces. We will be taking advantage of the SoCal weather, views of the Santa Monica Pier and magnificent sunsets. Lunch and networking breaks will take place outside by the pool, weather permitting.
For registered attendees, discounted rooms are available first come, first served. All past room blocks have sold out. Register today to reserve your room.
Silver Sponsors
Sample the Latest Innovations in Natural Food
We hear from founders and decision makers frequently that they want to have their product at-hand while networking because “May I taste your product?” and “May I see the packaging?” are the most frequently asked questions. To facilitate those conversations, innovative, single-serve, products and prepared-food packaging from attending brands are showcased in sampling stations and our NOSH Pantry throughout the event. This makes it easy for brands to have business conversations, sample other products and talk shop with their peers. They move beyond the rehearsed pitch and dive deeper with industry investors, retailers, suppliers and service providers.
You must be a registered attendee of NOSH Live Winter 2021 to sample.
Pitch Slam 11: Emerging Brands Take the Stage
NOSH Live Pitch Slam puts up-and-coming food brands in the spotlight. Semifinalists craft their perfect pitch and present on the main stage to the audience, our panel of expert judges from brands, retail, investment, consulting and design and to our international livestream audience. Brands that pitch gain a certain celebrity status among attendees during the show, making conversations with experts, investors and partners happen naturally.
After the pitch, our judges provide instant feedback on market opportunity, packaging, viability and the presentation. The winner receives the title of Pitch Slam Champion, an interview on the livestream and an awareness package valued at $10,000.
Where the Magic Happens
The event attracts a group of decision makers who are ready to collaborate, solve problems, and open doors, and the stories we hear illustrate that. Food brands find key industry partners at NOSH Live. Gwen Burlingame, the co-founder of Beckon, says it best:
“There has been at least one connection every single time that has progressed our business forward."
Here's another example: Karen Nation, the founder of Creation Nation, approached the Walmart team with her pitch, inspired by their NOSH Live presentation. Just four months later Creation Nation products were in Walmart nationwide. The magic happened at NOSH Live.
Leading & Emerging Food Brands are Registered for NOSH Live
You Have Questions. We Have Answers.
COVID-19 Policy
In the interest of making our events as safe as possible for both attendees and staff, we will be implementing enhanced safety protocols similar to other industry events, professional and college sporting events and restaurant practices.
