| NOSH Live Winter 2021 - AGENDA |
| FRIDAY, DECEMBER 3, 2021 | |
| 8:30 AM - 9:00 AM | Breakfast & Registration -- Breakfast, coffee and beverages are served from 8:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. |
| 9:00 AM - 9:30 AM |
Feed the Team: Growing as a Leader and Brand --
Lenny and Larry’s CEO Jolie Weber will expound on how the lessons she learned from heading a turnaround at snack brand Wise has impacted her current strategy at the protein snack brand for both team building as well as sales growth.
with Jolie Weber, CEO, Lenny & Larry's |
| 9:30 AM - 10:00 AM |
Hey You Guys! The Role of Content in Creating Your Brand & Driving Sales --
Hear from two leaders whose skillful use of content creation has helped them grow their brands, build community, and generate sales. Fly by Jing CEO and founder Jing Gao and DreamPops co-founder and CEO David Greenfeld. The duo will explain how they’ve used platforms such as Instagram, Tik Tok, LinkedIn and even podcasts as part of a content strategy.
with Jing Gao, Founder & CEO, Fly By Jing; David Greenfeld, Co-founder and CEO, Dream Pops |
| 10:00 AM - 10:30 AM |
Data and A Dash of Creativity: Rethinking the C-Store Channel with Foxtrot --
Ashley Alden, the VP of Merchandising for fast growing retailer and delivery service Foxtrot will share how the fast-growing retailer has used data and a creative mindset to try to reinvent the convenience channel for younger consumers. with Ashley Alden, VP of Merchandising, Foxtrot |
| 10:30 AM - 11:00 AM | Networking, Sampling & Livestream Studio -- |
| 11:00 AM - 11:30 AM |
Pitch Slam 11 Finals - Round 1 --
with Gavin Konkel, Vice President Of Merchandising, Center Store, Earth Fare; Heidi Traore, Business Development Manager, National Co+op Grocers; Eugene Kang, Co-founder & CEO, Country Archer Provisions; Carol Ortenberg, Editor, NOSH |
| 11:30 AM - 12:00 PM |
In Sickness and In Health: Partnering With A Retailer For Innovation & Growth --
Learn about building strong retailer relationships — from product innovation to promotional plans and long term strategies. To illustrate that kind of relationship, Christina Pearson of Whole Foods will be joined by two of the co-founders of condiment brand Acid League. The past year has seen the duo’s relationship evolve, with the retailer supporting the brand’s entrance to the U.S. market and Acid League helping to create new, innovative products for Whole Food’s shelves.
with Christina Pearson, Global Category Merchant - Meals, Whole Foods Market; Allan Mai, Chief Product Officer, Acid League; Cole Pearsall, Chief Sales Officer, Acid League |
| 12:00 PM - 1:30 PM | Lunch, Networking, Livestream Studio -- |
| 1:30 PM - 2:00 PM |
Pitch Slam 11 Finals - Round II --
with Gavin Konkel, Vice President Of Merchandising, Center Store, Earth Fare; Heidi Traore, Business Development Manager, National Co+op Grocers; Eugene Kang, Co-founder & CEO, Country Archer Provisions; Carol Ortenberg, Editor, NOSH |
| 2:00 PM - 2:30 PM |
Local Roots Fuel National Brands --
A duo of panels will explore both how local roots can help with national expansion as well as advice on growing a brand without investor capital. The panels will feature speakers from companies including Cleveland Kitchen, Ethel’s as well as Emmy’s Organics — which recently sold to Grupo Bimbo earlier this year.
with Jill Bommarito, President & Founder, Ethel's Baking Company ; Mac Anderson, Co-founder and CMO, Cleveland Kitchen |
| 2:30 PM - 3:00 PM |
Case Study: Emmy's Organics and Independent Growth --
with Samantha Abrams, Co-Founder, Emmy's Organics; Bill Kelly, General Manager, Emmy's Organics |
| 3:00 PM - 3:15 PM | NOSH Pitch Slam 11 Winner Announcement + Interview -- |
| Please note that event agendas are subject to change. |